Mike Vizard, former editor-in-chief of Infoworld and CRN, former editorial director for Ziff-Davis Enterprise and now entrepreneurial blogger with the IT Business Edge Network, attended CSC’s Technology and Business Solutions Conference in Orlando, Florida, recently, as did I. One evening, CSC hosted a social event by the Hilton Orlando pool and Mike generously gave a couple of hours of his time to talk about the technology industry and the evolving media landscape.
Mike’s blog is called “IT Unmasked” and he definitely unmasked for me some of the mysteries of blogging today. A few of the topics Mike opined on can help all PR professionals:
Here is a link to a presentation I gave yesterday at the Content Marketing Strategies Conference in Berkeley. It’s about the role of Public Relations in content development and activation. Unfortunately some of the videos I used are missing in the slideshare version.
These the four key take-aways:
Recently I gave a talk at SMU (Singapore Management University) on the future of social media and its impact on businesses. Here is a blog post by Michael Netzley on the talk.
In a nutshell, I see 4 key drivers that will shape the way we work: Enterprise 2.0, Mobile, Content and Video, and finally Crowdsourcing. All of them are related in one way or another.
If you think that only 10 years ago we were dealing with Y2K, that Google was just one and a half years old, that we were excited by the first USB flash drive… We can only imagine what’s ahead, in the next 10 years.
Many of us have seen first-hand (or second-hand) the proliferation of Flip Video camcorders being used in our industry. From man-on-the-street interviews to interviews to footage shot at events, conferences and launches - video and visual storytelling has become an integral part of our profession.
I’ve started to compile some tips on how to use ‘Flip Cams and also some of the basic features of the FlipShare software. I’ll be the first to admit the beauty of the FlipShare software (and ‘Flip Cams themselves) are their simplicity — but along with that there are some pitfalls and setbacks. Hopefully this series of videos will help you get the most of your ‘Flip Cam (and the FlipShare editing software if you choose to use it)…while avoiding some of the downsides.
These were all shot using Flip Cams and edited with the FlipShare software – so you’ll see first-hand the capabilities - the audio sound quality, video quality, automatic transitions, etc. that the software builds in for you. Personally I mostly use Adobe Premiere Elements for my editing, but if I’m in need of creating a quick, easy, somewhat raw video - FlipShare makes it very easy to edit, compile and share.
For those of you who’ve read my posts in the past, I’m a big fan of learning and listening…so let me know what you think. Other tips we should/could share?
By that I mean, get a media room.
Nowadays it’s so much easier to have a studio near where your executives or your clients are so you can easily shoot video without taking away a lot of their time. In a time of crisis, this allows for a quick response.
In this post some suggestions on the equipment to buy:
For those of us who spend countless hours a day in front of a computer screen, chances are, we’ve spent some portion of that day on video sharing sites such as YouTube, Blip.TV or AOL Video. According to the web analytics site, Compete.com, YouTube alone had over 76 million unique visitors to the site in May 2009 alone.
With millions of people watching hundreds of millions of videos per day and uploading hundreds of thousands of videos daily-ten hours of video is uploaded every minute according to YouTube-the task of guiding users to your video content, can be quite a challenge!
In June, I provided tips for “Implementing Video in Your PR Campaigns,” and discussed “Best Practices for Creating Video Content.” But once you have begun creating video content and posting to video sharing sites, how can you ensure that your videos will ever be viewed?
There are many differing opinions on the value of citizen journalists, and often they can be negative. But no matter what your own personal opinion may be, I think we all have to agree there is a place for it. The recent Mumbai terrorist attacks, the Hudson plane crash or the events that have unfolded in Tehran are all good examples.
In an interesting move, TechCrunch has just reported that You Tube launched a new channel called Reporters’ Center over the weekend. The goal is to educate us on how to be better citizen journalists. A number of journalists and media experts will share instructional videos with tips and advice for better reporting. Media training is a better way of describing it.
It also shows that real journalists DO embrace citizen journalists, which is great to see. I know from comments here in Australia, a lot of journalists have been very negative. Their reasons vary, but largely it’s either because they feel threatened, or they just like to bag the quality of it. On the latter, they often have a case, but really there is no real threat here. There is always a place for quality journalism and I think citizen journalists now provide a new source for stories, with several major events breaking first from video or a tweet.
I think this will be a great training resource, and if it means the quality of citizen journalism will improve, that has to be a good thing right?
I guess there will be some journalist’s that will still trash it, but if they do, at least they now have a chance to improve it. Like Katie and Bob, they can simply jump in front of a camera and share their tips with the rest of us. We shall see.
Wanted to follow up on a post last week by colleague Ray Rahmati focused on best practices for video content. The following online video styles were developed in conjunction with my fellow colleagues Rohit Bhargava and Emily Goligoski in support of some planning and idea generation we’ve been working on for clients.
There are several video style categories to consider when creating compelling videos for any brand. When developing an online video strategy, in most cases, a good model would be one that embraces a blend different video styles over time that matches your brand — as it helps you reach your audience in new and fresh ways.
Below are several categories, descriptions and an example or two of each style:
Needless to say, it is important to evaluate the views, comments and feedback to drive conversation and improve the quality and relevancy of videos moving forward.
Please feel free to weigh in on other video styles or if you have interesting examples of any of the above! I’m always looking out for new uses and good examples of successful content.
I’ll share more on posting best pactices, tagging, etc. soon.
Last week I posted on the explosion of online video and how video can be incorporated into your traditional PR campaigns. In the post, I listed a number of “tips” for shooting your first video interview, and preparing company spokespersons and subject matter experts for what oftentimes, is their first foray into video. As a natural extension to that post, I thought I would check in with Ogilvy PR’s Moving Media Group–broadcast arm of our Creative Studio that concepts and creates TV Commercials, Radio, PSAs, B-roll, and Industrial products for both broadcast and non-broadcast purposes–to see if they had any additional guidelines for creating video. Here’s what I found:
Ogilvy MediaXchange: Pitching the Right Reporter