360DigitalInfluence

Ogilvy Public Relations Worldwide
Jun 27

FlipTips

Many of us have seen first-hand (or second-hand) the proliferation of Flip Video camcorders being used in our industry.  From man-on-the-street interviews to interviews to footage shot at events, conferences and launches - video and visual storytelling has become an integral part of our profession.

I’ve started to compile some tips on how to use ‘Flip Cams and also some of the basic features of the FlipShare software.  I’ll be the first to admit the beauty of the FlipShare software (and ‘Flip Cams themselves) are their simplicity — but along with that there are some pitfalls and setbacks.  Hopefully this series of videos will help you get the most of your ‘Flip Cam (and the FlipShare editing software if you choose to use it)…while avoiding some of the downsides.

These were all shot using Flip Cams and edited with the FlipShare software – so you’ll see first-hand the capabilities - the audio sound quality, video quality, automatic transitions, etc. that the software builds in for you.  Personally I mostly use Adobe Premiere Elements for my editing, but if I’m in need of creating  a quick, easy, somewhat raw video - FlipShare makes it very easy to edit, compile and share.

For those of you who’ve read my posts in the past, I’m a big fan of learning and listening…so let me know what you think.  Other tips we should/could share?

Last week I posted on the explosion of online video and how video can be incorporated into your traditional PR campaigns.  In the post, I listed a number of “tips” for shooting your first video interview, and preparing company spokespersons and subject matter experts for what oftentimes, is their first foray into video.  As a natural extension to that post, I thought I would check in with Ogilvy PR’s Moving Media Group–broadcast arm of our Creative Studio that concepts and creates TV Commercials, Radio, PSAs, B-roll, and Industrial products for both broadcast and non-broadcast purposes–to see if they had any additional guidelines for creating video. Here’s what I found:

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With tech publications and online media warming to the idea of vendor generated content, the opportunity to garner coverage and increase the visibility of your brand, products and services through channels such as videos, infographics, slideshows and podcasts are on the rise. Although many of these outlets will accept content in the form of bylined articles, guest columns, and white papers, they require significant time commitments from our clients, which can oftentimes be a challenge.  Video is quick, easy and requires a relatively low investment in time and resources, all while providing yet another medium for showcasing thought leadership.

Video has seen enormous growth online over the past few years, which can be attributed to increased broadband adoption and the proliferation of video sharing sites such as YouTube, Blip.TV and Yahoo! Video. With these sites attracting hundreds of millions of eyeballs per month, and with tech media and bloggers scrambling for content, the opportunity to broadcast your company’s message can seem just about endless.

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Ogilvy Public Relations Worldwide