This is a week of reflection - where our technology practice has been, where we want to go, and the dynamic staff who will get us there. I think about what has changed since we got our start in the early 1990’s. Back then we were known as boutique Alexander Communications as we charged toward our Ogilvy family future, tucked in an apartment space along Union Street near Cow Hollow. Phone jacks, screeching modems, DOS mail, CompuServe accounts, insider club-styled executive conferences, and bi-annual pilgrimage press tours to the East Coast for ample Ziff-Davis and IDG pub face time was the cadence of tech PR life.
But I think what is more notable is what hasn’t changed:
-the competition for talent. Perhaps not quite as fierce as in the tech run-up of the 1990’s but certainly nearing that pace
- the constant search for ‘what’s next’ in PR and being among the first to adapt to new ways, the use of new tools, the advancement of new relationships
- the magic that happens when you partner with exceptional talent; colleagues that are naturally curious, high energy, voracious readers and consumers of media and content in the broadest sense, and
- the great work that follows some research, smart strategy and excellent execution
From our South of Market days neighboring South Park followed by our move to the Financial District, I feel excited to be moving back towards the water and the Bay Bridge. Our new space brings us back to our roots, synchronizing with the pace of our industry, but also a fresh infusion of entrepreneurialism that is the momentum that keeps technology PR consultancies thriving, whether in boutique or global agency settings.
If you know someone who sounds like my descriptor of exceptional talent, I hope to hear from you. Likewise if you are in need of our passionate, committed thinkers and storytellers for your marketing challenge.
I am so proud to partner with our team by the Bay, and can’t wait to see the impressive work to come.
I am personally extremely excited to start this blog not only because it will be a platform to share our thinking and engage in conversations with a broader community but because it will be really broad. In fact we have contributors from our Tech Practice from all around the world: from San Francisco to Singapore, from London to Sydney, we have people coming together with a common, global passion. Not, it’s not soccer. OK. It is soccer. But it is, mainly, Hi-Tech PR.
In this venue we will share what we see in the world of technology PR and beyond. We will talk about trends, ideas, things we stumbled upon, questions we might not have an answer for (and maybe you can help us.). Experiences of working with colleagues from other practices and disciplines. What’s changing and happening in the different markets: locally, regionally or globally.
We didn’t want to have the point of view of just a few senior PR professionals. So I am particularly thrilled to have members at every level be contributors. Fresh air. A different perspective. Young. Old. Experienced. Opinionated. Thoughtful.
We want to make it easy to have conversations with our clients, competitors, industry leaders, students, fellow bloggers and not just among ourselves. We would love to see a lot of content, ideas and participation.
Join the conversation. Throw us a Tech PR Nibble!
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