360DigitalInfluence

Ogilvy Public Relations Worldwide

Here is an important post on TechCrunch about the decision of the SEC to recognize corporate blogs as public disclosure. This is just a natural step towards more visual communication, something we have been talking about on this blog for some time and something we are pushing our clients to embrace more and more. I predict we will see companies (probably mid-size technology companies) to embrace this more rapidly than others. One thing is to have the SEC making this decision, the other is to change the corporate culture overnight. It will require time and as PR consultants we will need to sit down with our clients and help them go through this process. It seems easy. But it’s not. Game on.

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  • Paul Davis: I find Angie Goff’s quote chilling. Most mainstream media operated under the assumption that the...
  • blue ocean strategy: We keep your page. Watch it offline again soon. Very interesting article.
  • Luca Penati: Couldn’t agree more, Larry.
  • Laurence Vincent: Thanks for this great post. Your last point is the one that I think kills most storytelling...
  • Luca Penati: thanks, Pranav

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