360DigitalInfluence

There is a new web application that we have been using within our Digital Influence practice that I believe can be beneficial when beginning just about any initiative. It’s called “Tag Crowd” (http://tagcrowd.com/) and essentially, it allows you to make your own tag cloud from content that you either upload or copy and paste. You can also add in a URL and they will create a visual tag cloud of the word frequency contained in that entire site.

So how would this tool be useful in a PR setting?

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For those of us who spend countless hours a day in front of a computer screen, chances are, we’ve spent some portion of that day on video sharing sites such as YouTube, Blip.TV or AOL Video. According to the web analytics site, Compete.com, YouTube alone had over 76 million unique visitors to the site in May 2009 alone.

With millions of people watching hundreds of millions of videos per day and uploading hundreds of thousands of videos daily-ten hours of video is uploaded every minute according to YouTube-the task of guiding users to your video content, can be quite a challenge!

In June, I provided tips for “Implementing Video in Your PR Campaigns,” and discussed “Best Practices for Creating Video Content.” But once you have begun creating video content and posting to video sharing sites, how can you ensure that your videos will ever be viewed?

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