Mike Vizard, former editor-in-chief of Infoworld and CRN, former editorial director for Ziff-Davis Enterprise and now entrepreneurial blogger with the IT Business Edge Network, attended CSC’s Technology and Business Solutions Conference in Orlando, Florida, recently, as did I. One evening, CSC hosted a social event by the Hilton Orlando pool and Mike generously gave a couple of hours of his time to talk about the technology industry and the evolving media landscape.
Mike’s blog is called “IT Unmasked” and he definitely unmasked for me some of the mysteries of blogging today. A few of the topics Mike opined on can help all PR professionals:
There is a new web application that we have been using within our Digital Influence practice that I believe can be beneficial when beginning just about any initiative. It’s called “Tag Crowd” (http://tagcrowd.com/) and essentially, it allows you to make your own tag cloud from content that you either upload or copy and paste. You can also add in a URL and they will create a visual tag cloud of the word frequency contained in that entire site.
So how would this tool be useful in a PR setting?
For those of us who spend countless hours a day in front of a computer screen, chances are, we’ve spent some portion of that day on video sharing sites such as YouTube, Blip.TV or AOL Video. According to the web analytics site, Compete.com, YouTube alone had over 76 million unique visitors to the site in May 2009 alone.
With millions of people watching hundreds of millions of videos per day and uploading hundreds of thousands of videos daily-ten hours of video is uploaded every minute according to YouTube-the task of guiding users to your video content, can be quite a challenge!
In June, I provided tips for “Implementing Video in Your PR Campaigns,” and discussed “Best Practices for Creating Video Content.” But once you have begun creating video content and posting to video sharing sites, how can you ensure that your videos will ever be viewed?