360DigitalInfluence

Ogilvy Public Relations Worldwide
Lexy Klain

by Lexy Klain
Category: Technology

It seems like a logical move but who would have thought that we are well and truly advanced to the point where the Internet will be delivered to us in our livings rooms via our televisions. Intel and Yahoo are teaming up to bring this experience to consumers via a Widget Channel, representing a true evolution of the Internet as know it.

So what implications does this have for the consumer? If we are looking ahead, it means that we will have the ability to interact with these TV widgets via remote control - offering us an enhanced and all-immersive online experience. We’ll be able to purchase products online, converse with friends via email, frequent social networking sites, check out favourite videos online and share with friends during the ad breaks. The possibilities are endless.

If you are viewing an ad that features a new, must-have product, this new experience could mean that you don’t need to leave your house to purchase it. You see a product, love it, want it, jump online and purchase in real time - and from the comfort of your very own couch.

And the really cool thing - Intel and Yahoo are already collaborating with companies including Blockbuster, CBS Interactive, Comcast, eBay, Toshiba, MTV, Twitter and others in order to develop these widgets.

The future of the Internet is here! What will be next?

If you could access the Internet from your TV, what would you do with it?

Ogilvy Public Relations Worldwide