360DigitalInfluence

Ogilvy Public Relations Worldwide

Graham White from our Australian office picked up this piece coming from the UK.  The Archbishop of Westminster believes that social networks “..led young people to form “transient relationships”, which put them at risk of suicide when the relationships collapsed.

http://www.smh.com.au/digital-life/digital-life-news/facebook-myspace-put-teens-at-risk-of-suicide-church-20090803-e6hh.html

This piece follows an earlier discussion in Indonesia earlier in the year among the Muslim ulamaks, saying social networks promote promiscuity between the sexes, and there were calls for Facebook to be made “haram” (forbidden under Islamic practices).  Facebook, mind you, is the top-ranked site in Indonesia, with more than 800,000 users.

http://www.smh.com.au/world/indonesia-gives-facebook-the-nod-but-no-flirting-please-20090522-bi9v.html

Compare the thoughts of the Archbishop and the Indonesian ulamaks (whom I assume are not digital natives), with those of these commentators, (whom I assume are digital natives). 

http://www.alarabiya.net/views/2009/08/01/80498.html

http://www.bt.com.bn/en/analysis/2009/07/07/facebook_is_it_halal_or_haram

The reflection here is that social media/ networks are not just secular or technology or mass media or marketing phenomena, it’s impacting religious practices, so much so that religious leaders have started commenting on them. 

In other words, what’s clear is that social media/networks are truly affecting and changing society (well, at least in the developed nations with Internet access). 

With social media becoming such an impact into our lives, shouldn’t we embrace it more, and look at the positive aspects of it?

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Ogilvy Public Relations Worldwide