360DigitalInfluence

Here is a link to a presentation I gave yesterday at the Content Marketing Strategies Conference in Berkeley. It’s about the role of Public Relations in content development and activation. Unfortunately some of the videos I used are missing in the slideshare version.

These the four key take-aways:

1. We need to be social storytellers
2. because every company is a media company
3. that means that in the next few years we will see marketing departments transforming in publishing operations
4. and while content is king, we shouldn’t forget about the Queen (Activation) and the Court (Community)