Here is a link to a presentation I gave yesterday at the Content Marketing Strategies Conference in Berkeley. It’s about the role of Public Relations in content development and activation. Unfortunately some of the videos I used are missing in the slideshare version.
These the four key take-aways:
[kml_flashembed movie="http://www.youtube.com/v/EFl3K4N4vow&feature" width="190" height="166" wmode="transparent" /]
Ogilvy MediaXchange: Back to Basics in Healthcare PR