Here is a link to a presentation I gave yesterday at the Content Marketing Strategies Conference in Berkeley. It’s about the role of Public Relations in content development and activation. Unfortunately some of the videos I used are missing in the slideshare version.
These the four key take-aways:
[kml_flashembed movie="http://www.youtube.com/v/ks9Fdf7Jr5o&feature" width="190" height="166" wmode="transparent" /]
Behind The Scenes: Ogilvy PR, Washington, D.C.