Melanie Katschinski is Head of Brand Unit at cpz Ogilvy Public Relations in Germany. She is very skilled in the fields of product, brand and image PR with expertise ranging from the FMCG, the consumer health and the consumer electronics to the technology sector. She supervises the implementation of PR activities for cpz Ogilvy technology clients.
She is looking back on more than 12 years of experience in developing, implementing and supervising marketing and PR campaigns – both nationally and globally.
As Head of Brand Unit, Melanie is not only responsible for the development and implementation of integrated PR campaigns for our clients of the consumer goods and technology sector but also advises global players of the public sector.
Before she joined cpz Ogilvy Public Relations in 2007, Melanie started her career in advertising agencies in Goettingen and Kassel. In addition, she joined a film production company as responsible editor for the program development. Her subsequent career led her to international PR agency networks in Frankfurt. Melanie studied Social Sciences in Goettingen.