Ogilvy Public Relations Worldwide

Luca Penati

Luca Penati
Managing Director, Global Tech Practice
San Francisco

Luca has spent more than 22 years assisting companies – from Fortune 1000 to start-ups – shape their image, build their brand and protect their reputation. He has experience providing counsel in different industries, such as enterprise software, hardware, consumer technology, wireless, networking and semiconductor. Additionally, having worked in Europe for 13 years before moving to California in 1998 and being fluent in three languages, Luca brings an international perspective that is critical in today’s global market.

In his role at Ogilvy PR, Luca oversees teams around the world and provides strategy and counsel to global and regional accounts such as Intel, Satyam Computer Services and Hitachi Data Systems.

Luca has worked with a wide range of companies, from established players such as Apple, EDS, Mercury Interactive, Samsung Semiconductor, to organizations, the Wi-Fi Alliance and the USB Flash Drive Alliance among others.

Prior to joining Ogilvy PR in October 2006, Luca was general manager of Edelman’s Silicon Valley office, where he was responsible for a successful 45 people operation. In that role he was responsible for the P&L, business development and overall account direction andstrategy for technology market leaders such as Agilent, i2 Technologies, TSMC and VERITAS.

Previously, Luca was executive vice president and deputy general manager of Edelman’s Milan office, at the time the third largest public relations firm in Italy. There he was responsible for the development of the technology and corporate divisions; creating strategies; and implementing PR programs for companies such as 3Com, AutoDesk, EDS, Ericsson, Hewlett-Packard, Microsoft, Minolta, NCR, Novell, Omnitel (now Vodafone), Sharp Electronics, Siemens, Texas Instruments and UPS.

Prior to joining Edelman in 1991, Mr. Penati worked for several years at Shandwick Italy, creating and executing public relations programs for technology and corporate clients.

Luca has spoken to several industry events in both Italy and USA, including a panel with Umberto Eco on the “Future of Multimedia” and recently moderated a panel at Stanford University on “Venture Capital in California: exporting secrets of success to Italy”.





Ogilvy Public Relations Worldwide