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Ogilvy Public Relations Worldwide

Graham White

Graham White
Managing Director
Sydney

Graham is joint managing director of business and technology specialist Howorth Communications, and consumer and product specialist Pulse Communications, both Ogilvy PR Worldwide companies.

Graham has 15 years’ experience in PR comprising strategy development and implementation, reputation and corporate positioning for a broad range of technology and telecommunications companies, both in the UK and Australia.

In the UK, he spent more than nine years working with classified directories giant, Yellow Pages, and several years with one of the UK’s leading independent PR consultancies, Companycare Communications. At Companycare, Graham worked within the telecommunications and technology practice, managing local, international and regional campaigns in Europe, Middle East and Africa. Clients included Motorola, GSM Association, Psion, Paragon Software and Eicon Technology.

After moving to Sydney in April 2000 to join Howorth, Graham has directed communications programs covering strategy development and implementation for many of today’s major technology brands including AMD, BMC Software, Borland Software, Citrix Systems, Citrix Online, D-Link, EMC, Genesys Telecommunications, Hitachi Data Systems, Intel, Lexmark, Microsoft, NCR, Network Appliance, RSA Security, Satyam Computer Services, Teradata and Veritas Software. During this time he established and managed a pan-Asian network for Borland, Lexmark and BMC Software.

Graham was appointed managing director at Howorth in September 2005. In this role, he is responsible for senior counsel, the development of new value added services that will enhance and build the portfolio of services, as well as marketing, operations and business development. In recent years, under his leadership, Howorth has won multiple awards including a Gold Sabre in 2006, the 2007 Asian Marketing Effectiveness Award for Most Effective Use of PR, and the Asia Pacific PR Week Award for Technology in 2005, 2006 and 2007. In addition to the technology category at the 2007 awards, Howorth also won Best Business to Business campaign and Best Regional Campaign of the Year.

Graham has a first-class Bachelor of Arts Honours degree in Public Relations from Bournemouth University in England.

Ogilvy Public Relations Worldwide