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Ogilvy Public Relations Worldwide

Graham White from our Australian office picked up this piece coming from the UK.  The Archbishop of Westminster believes that social networks “..led young people to form “transient relationships”, which put them at risk of suicide when the relationships collapsed.

http://www.smh.com.au/digital-life/digital-life-news/facebook-myspace-put-teens-at-risk-of-suicide-church-20090803-e6hh.html

This piece follows an earlier discussion in Indonesia earlier in the year among the Muslim ulamaks, saying social networks promote promiscuity between the sexes, and there were calls for Facebook to be made “haram” (forbidden under Islamic practices).  Facebook, mind you, is the top-ranked site in Indonesia, with more than 800,000 users.

http://www.smh.com.au/world/indonesia-gives-facebook-the-nod-but-no-flirting-please-20090522-bi9v.html

Compare the thoughts of the Archbishop and the Indonesian ulamaks (whom I assume are not digital natives), with those of these commentators, (whom I assume are digital natives). 

http://www.alarabiya.net/views/2009/08/01/80498.html

http://www.bt.com.bn/en/analysis/2009/07/07/facebook_is_it_halal_or_haram

The reflection here is that social media/ networks are not just secular or technology or mass media or marketing phenomena, it’s impacting religious practices, so much so that religious leaders have started commenting on them. 

In other words, what’s clear is that social media/networks are truly affecting and changing society (well, at least in the developed nations with Internet access). 

With social media becoming such an impact into our lives, shouldn’t we embrace it more, and look at the positive aspects of it?

Azwar Ghazali

by Azwar Ghazali
Category: B2B, Technology

Disclaimer: I support Novell’s PR in Asia Pacific.

On Monday, Microsoft released code for the Linux kernel community. Stories found below:

http://www.informationweek.com/news/software/server_virtualization/showArticle.jhtml?articleID=218501380

http://www.pcworld.com/article/168715/redmond_releases_code_to_linux_kernel_community.html

Two years ago, when Novell bridged the gap between Open Source and Windows,by forming an alliance with Microsoft, the Open Source community was up at arms. Novell was derided for getting into bed with Microsoft. Websites, bloggers and even journalists took sides. Novell became what one might call a second-class citizen in the Open Source community.

There were blogs calling for Red Hat to be acquired, so that they can be strong enough to fight Microsoft, because there is no one else out there to stop them.

And now, this latest Microsoft move to give up code to the Linux community. While there are a few reports saying its a move to better compete with VMWare, other commentators have said it will allow for better collaboration of virtual machines between Linux and Windows.

This could only mean good things for customers, who more and more have multiple platforms in their organisations and they just want things to work, and focus on making IT work for their organisation - not having to spend money on middleware, worry about interoperability or lawsuits.

Perhaps its a realization of Microsoft that there is no one-stop-shop solution to computing needs.

Now, tell me if I’m asking a silly question, but why is there always a rethoric of “war”, “conflict”, “competition” when it comes to operating platforms?

Yes, I believe that with competition comes innovation. But innovation can also come from collaboration, from sharing, from focusing on solving the problems.

Isnt this what the customer wants - people collaborating, proprietary coders exchanging ideas with the open source community, solving problems, looking at how applications should all work together?

And why the continuing suspicion among the Open Source community of Microsoft? Perhaps, in the past, Microsoft has not played fair.

But that’s in the past. I think the future’s about collaboration, about talking and solving problems - for the customer, for the industry - rather than conflict and competition. I believe that Novell’s relationship with Microsoft has opened the way to bigger things. It’s all about the customers and what they need to forge ahead.

The “peace” process is a long road, but it all starts with small steps, no?

“I don’t oppose all wars. What I am opposed to is a dumb war. What I am opposed to is a rash war.” - Barack Obama.

Change, we can indeed.

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