This is a week of reflection – where our technology practice has been, where we want to go, and the dynamic staff who will get us there. I think about what has changed since we got our start in the early 1990′s. Back then we were known as boutique Alexander Communications as we charged toward our Ogilvy family future, tucked in an apartment space along Union Street near Cow Hollow. Phone jacks, screeching modems, DOS mail, CompuServe accounts, insider club-styled executive conferences, and bi-annual pilgrimage press tours to the East Coast for ample Ziff-Davis and IDG pub face time was the cadence of tech PR life.
But I think what is more notable is what hasn’t changed:
-the competition for talent. Perhaps not quite as fierce as in the tech run-up of the 1990′s but certainly nearing that pace
- the constant search for ‘what’s next’ in PR and being among the first to adapt to new ways, the use of new tools, the advancement of new relationships
- the magic that happens when you partner with exceptional talent; colleagues that are naturally curious, high energy, voracious readers and consumers of media and content in the broadest sense, and
- the great work that follows some research, smart strategy and excellent execution
From our South of Market days neighboring South Park followed by our move to the Financial District, I feel excited to be moving back towards the water and the Bay Bridge. Our new space brings us back to our roots, synchronizing with the pace of our industry, but also a fresh infusion of entrepreneurialism that is the momentum that keeps technology PR consultancies thriving, whether in boutique or global agency settings.
If you know someone who sounds like my descriptor of exceptional talent, I hope to hear from you. Likewise if you are in need of our passionate, committed thinkers and storytellers for your marketing challenge.
I am so proud to partner with our team by the Bay, and can’t wait to see the impressive work to come.