http://www.techprnibbles.com/2011/11/state-of-todays-media-in-a-digital-world/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Wed, 19 Jun 2013 01:23:45 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.techprnibbles.com/2011/11/state-of-todays-media-in-a-digital-world/comment-page-1/#comment-2093 Paul Davis Wed, 16 Nov 2011 00:58:22 +0000 http://www.techprnibbles.com/2011/11/state-of-todays-media-in-a-digital-world/#comment-2093 I find Angie Goff's quote chilling. Most mainstream media operated under the assumption that the public *needed* exposure to information they might not otherwise seek out, but which was considered important to know. Making content a popularity contest may bring in the eyeballs and clickthroughs, but hardly serves the goal of creating a well informed public (with negative impacts for our democracy). Perhaps this is merely the digital era version of "if it bleeds, it leads". But it sounds worse... I find Angie Goff’s quote chilling. Most mainstream media operated under the assumption that the public *needed* exposure to information they might not otherwise seek out, but which was considered important to know. Making content a popularity contest may bring in the eyeballs and clickthroughs, but hardly serves the goal of creating a well informed public (with negative impacts for our democracy). Perhaps this is merely the digital era version of “if it bleeds, it leads”. But it sounds worse…

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