Comments on: Social Media Outsourcing http://www.techprnibbles.com/2010/07/social-media-outsourcing/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Fri, 18 May 2012 01:17:03 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Should You Hire In or Outsource Your Social Media Marketing? http://www.techprnibbles.com/2010/07/social-media-outsourcing/comment-page-1/#comment-1766 Should You Hire In or Outsource Your Social Media Marketing? Mon, 09 Aug 2010 20:58:17 +0000 http://www.techprnibbles.com/?p=908#comment-1766 [...] Social Media Outsourcing (techprnibbles.com) [...] [...] Social Media Outsourcing (techprnibbles.com) [...]

]]> By: GabsterMedia http://www.techprnibbles.com/2010/07/social-media-outsourcing/comment-page-1/#comment-1733 GabsterMedia Tue, 03 Aug 2010 14:53:43 +0000 http://www.techprnibbles.com/?p=908#comment-1733 We see this alot in working with small to mid sized businesses. They set-up a page in a fit of motivation one night and a week later the page is dead and crickets are chirping. We teach people to fish so they can avoid this process and still remain in control - which is big for SMB's; they all want to do-it-themselves. We see this alot in working with small to mid sized businesses. They set-up a page in a fit of motivation one night and a week later the page is dead and crickets are chirping.

We teach people to fish so they can avoid this process and still remain in control - which is big for SMB’s; they all want to do-it-themselves.

]]> By: John Bell http://www.techprnibbles.com/2010/07/social-media-outsourcing/comment-page-1/#comment-1724 John Bell Sun, 01 Aug 2010 16:05:25 +0000 http://www.techprnibbles.com/?p=908#comment-1724 We routinely need to work with brands who must decide how much of the effort of being productive and effective via social media marketing they will take on via staff people and how much they will look to our team. This is a common tension in the evolution. Many brands want the benefits of social media marcom but do not yet have the staff in place to support all elements - strategy, conversation management (i.e. publishing on Facebook, Twitter et al), content creation. They need some experience via partners like us and then they can budget new staff positions. One of the key benefits of social media is the direct connection organizations can build with their customers and the additional trust they can earn by participating in that relationship. No matter how brands rely on partners, they must never jeopardize that trust. In those cases where we publish for a brand, it is always transparent to the end user and most often done alongside our client. That is successful because, as you say, we "stick to the social web's rules and expectations" We routinely need to work with brands who must decide how much of the effort of being productive and effective via social media marketing they will take on via staff people and how much they will look to our team.

This is a common tension in the evolution. Many brands want the benefits of social media marcom but do not yet have the staff in place to support all elements - strategy, conversation management (i.e. publishing on Facebook, Twitter et al), content creation. They need some experience via partners like us and then they can budget new staff positions.

One of the key benefits of social media is the direct connection organizations can build with their customers and the additional trust they can earn by participating in that relationship. No matter how brands rely on partners, they must never jeopardize that trust.

In those cases where we publish for a brand, it is always transparent to the end user and most often done alongside our client. That is successful because, as you say, we “stick to the social web’s rules and expectations”

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