Tech PR Nibbles * » Blog Archive » Social Media Outsourcing

Jul 29

Social Media Outsourcing

by Thorben Meier
Category: Experience, Social Media

A company cannot just start a twitter and/or facebook account without having any competences in this field. Well, (technically) it can. But acting in an unfamiliar but public arena generally bears risks and this is especially true for social media. But what if a company does not have the man power – or the know-how – to professionally run a social media campaign? Fortunately, there are PR agencies that offer professional advice.
But when social media is all about transparency and authenticity how can that be handled through an external PR agency? Ok, this seems to be a no-go and could mean the end of all social media activities in the above mentioned case.

But wait – taking a closer look at the issue, there is an approach to outsource major parts of an enterprise’s social media activity without interfering with the social web’s ethos. Most important thing here: major does not equal all. A successful outsourcing of social media marketing requires active partnering and contribution from both the enterprise and its chosen agency.
At the end, it is much more crucial that the created content sticks to the social web’s rules and expectations than the question of its originator. It is important that a consistent delivery of quality content is guaranteed. And that is a task a social media specialist who is familiar with the company’s business can fulfil even better – if he is not stuck in time-consuming approval processes.

This entry was posted on Thursday, July 29th, 2010 at 2:13 am and is filed under Experience, Social Media. You can follow any responses to this entry through the RSS 2.0. You can leave a response, or trackback from your own site.

3 COMMENTS
POST A COMMENT

TAGS: Tags: facebook, outsourcing, PR, Social Media, Twitter

3 Responses to “Social Media Outsourcing”

John Bell Says:
August 1st, 2010 at 9:05 am
We routinely need to work with brands who must decide how much of the effort of being productive and effective via social media marketing they will take on via staff people and how much they will look to our team.

This is a common tension in the evolution. Many brands want the benefits of social media marcom but do not yet have the staff in place to support all elements - strategy, conversation management (i.e. publishing on Facebook, Twitter et al), content creation. They need some experience via partners like us and then they can budget new staff positions.

One of the key benefits of social media is the direct connection organizations can build with their customers and the additional trust they can earn by participating in that relationship. No matter how brands rely on partners, they must never jeopardize that trust.

In those cases where we publish for a brand, it is always transparent to the end user and most often done alongside our client. That is successful because, as you say, we “stick to the social web’s rules and expectations”
GabsterMedia Says:
August 3rd, 2010 at 7:53 am
We see this alot in working with small to mid sized businesses. They set-up a page in a fit of motivation one night and a week later the page is dead and crickets are chirping.

We teach people to fish so they can avoid this process and still remain in control - which is big for SMB’s; they all want to do-it-themselves.
Should You Hire In or Outsource Your Social Media Marketing? Says:
August 9th, 2010 at 1:58 pm
[...] Social Media Outsourcing (techprnibbles.com) [...]