Every year San Jose State University sponsors a contest that “challenges entrants to compose the opening sentence to the worst of all possible novels.” Click here to see this year’s winners. (It’s so worth it.)
Showcasing bad writing – especially in such a light-hearted fashion – is one way of exposing it, educating practitioners and, hopefully, elevating quality. I think it’s time the PR industry inaugurated something similar. So here goes. Readers: I challenge you to come up with opening sentences to the worst press releases you can think of. Post them in the comments section. If we get enough submissions I’ll crown a victor in a week or two. (And let’s keep real brands out of it.)
Here’s a worrying thought: I don’t think much invention or creativity will be required.
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Ogilvy MediaXchange: From Hack to Flak