Comments on: Winning the World Cup: How Twitter Is Changing Sports Marketing http://www.techprnibbles.com/2010/06/winning-the-world-cup-how-twitter-is-changing-sports-marketing-in-140-character-increments/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Sat, 25 May 2013 14:40:09 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Akilah Sowell http://www.techprnibbles.com/2010/06/winning-the-world-cup-how-twitter-is-changing-sports-marketing-in-140-character-increments/comment-page-1/#comment-1759 Akilah Sowell Sun, 08 Aug 2010 22:14:04 +0000 http://www.techprnibbles.com/?p=871#comment-1759 I found your entry interested do I’ve added a Trackback to it on my site I found your entry interested do I’ve added a Trackback to it on my site

]]> By: Dan La Russo http://www.techprnibbles.com/2010/06/winning-the-world-cup-how-twitter-is-changing-sports-marketing-in-140-character-increments/comment-page-1/#comment-1637 Dan La Russo Wed, 23 Jun 2010 16:53:29 +0000 http://www.techprnibbles.com/?p=871#comment-1637 Interesting Steven! To add another twist to this, twitter and many other social media sites are changing the sports business in many ways. Just as we're seeing with brands, athletes are becoming their own media outlets. I like how Mark Kreidler put it in this piece for ESPN: http://sports.espn.go.com/espn/commentary/news/story?id=5315529 "Shaquille O'Neal has almost 3 million followers on Twitter. He doesn't need the "media" to break news." The more power and reach athletes are having, the more impact their comments, actions and opinions are having on their teams, coaches and even owners. Interesting stuff! Interesting Steven! To add another twist to this, twitter and many other social media sites are changing the sports business in many ways. Just as we’re seeing with brands, athletes are becoming their own media outlets.

I like how Mark Kreidler put it in this piece for ESPN: http://sports.espn.go.com/espn/commentary/news/story?id=5315529

“Shaquille O’Neal has almost 3 million followers on Twitter. He doesn’t need the “media” to break news.”

The more power and reach athletes are having, the more impact their comments, actions and opinions are having on their teams, coaches and even owners.

Interesting stuff!

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