360DigitalInfluence

Ogilvy Public Relations Worldwide
Jun 08

The changing face of Asia

Since we’re PR people, we tend to favour words rather than images.

That’s changing thanks to the rise of Social Media and the need to embed rich multimedia in our communications because, in the end, it makes for more effective communications.

However, the idea that images are more powerful than words is an old concept.

I’ll illustrate the old Confucian saying that a picture is worth a thousand words in this post about the changing face of Asia — in this case, specifically China.  Visual storytelling at its best, you could say.

This is a 1990 picture of Lujiazui in Shanghai:

Shanghai in 1990

Shanghai in 1990

Now compare this with the same area in 1996 — a mere six years later than the picture above:

Shanghai in 1996

Shanghai in 1996

Now take a look at Shanghai in 2010:

Shanghai in 2010

Shanghai in 2010

As I said said: a picture does tell a thousand words.  All of this change in a mere 20 years.  Can’t wait for the next 20 years in Asia.  It will be very cool.

(Images sourced from here.)

Ogilvy Public Relations Worldwide