Wearing the Shoe on the Other Foot
by Emily Peterson
Category: Business press, Media, Social Media, Tech PR, Tech Press, Technology
I have worked with David Kirkpatrick in the past with no issues and have always been a fan of his. And while this detailed account of events does not change my outlook on him, I must say after reading Michael Arrington’s blog post, I can only hope that David and others have a new appreciation for what PR people are up against on a daily basis. How many times have you had to go back and ask a reporter to pull something down or correct misinformation because of a miscommunication? Even if you know the reporter has a right to keep it posted or you and the publication have already agreed upon terms, sometimes circumstances require the information to be changed. And as a PR person who has had to do this more times than I would like to admit, it is never an easy process.
How did you feel after reading the blog post? Siding with Kirkpatrick or Arrington?
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May 21st, 2010 at 7:55 am
I never thought I would say this, but I actually agree with Michael on this. As a PR professional, it is our job to clearly communicate why we are contacting a reporter. Asking for a correction is one thing, but asking to have something posted and then requesting to have it taken down is another.