360DigitalInfluence

Nearly one third (30 percent) of Americans feel that they need to stay

connected to work 24/7, even during weekends, breaks or holiday,

according to a recent survey by InterCall, (an Ogilvy PR client).

While the survey cited a number of other very interesting statistics

related to workforce morale and productivity, I have been thinking

about what this means for PR professionals.

If nearly 30 percent of all Americans feel they need to stay

connected, this number must be even higher for PR professionals.  As

one of the major arteries to the heart of a company or client, we are

often asked to “keep our cell phone on” or “check email later” or

“dial into just one meeting while away.”  Knowing the critical role we

play, doesn’t being connected come with the territory? Or sometimes do we

have the right to unplug?

What are your thoughts on always being connected? Do you have trouble

unplugging or do you “power down” the first chance you get?