Always Connected
by Emily Peterson
Category: Experience, Tech PR, Technology
Nearly one third (30 percent) of Americans feel that they need to stay
connected to work 24/7, even during weekends, breaks or holiday,
according to a recent survey by InterCall, (an Ogilvy PR client).
While the survey cited a number of other very interesting statistics
related to workforce morale and productivity, I have been thinking
about what this means for PR professionals.
If nearly 30 percent of all Americans feel they need to stay
connected, this number must be even higher for PR professionals. As
one of the major arteries to the heart of a company or client, we are
often asked to “keep our cell phone on” or “check email later” or
“dial into just one meeting while away.” Knowing the critical role we
play, doesn’t being connected come with the territory? Or sometimes do we
have the right to unplug?
What are your thoughts on always being connected? Do you have trouble
unplugging or do you “power down” the first chance you get?
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May 13th, 2010 at 11:16 am
The idea of unplugging for PR professionals is a curious one — do we ever really unplug ourselves? From Facebook to Twitter, to checking a news or gossip site in hopes of finding some relevant trend of connection to a client, do we ever really let go? Personally my blackberry and phone are the two things I check before I go bed and the first thing I look at when I wake up. Is that neurotic, or does that just show a desire to be informed on a personal and professional level?
I don’t think we ever truly unplug - as PR professionals or as everyday normal everday citizens. There’s far too much out there to see, enjoy, absorb, and reflect on. No matter what the purpose.
May 13th, 2010 at 5:21 pm
I’d love to have more “contemplation” time. That’s when you have your best ideas (often in the shower because it’s the only place where I don’t check my bb.)
May 20th, 2010 at 11:56 pm
[...] is worrying, considering a survey found nearly one third of Americans feel they need to stay connected to work 24/7, even during [...]