Comments on: Social Responsibility Will Go From Step-Child to En Vogue in 2010 http://www.techprnibbles.com/2010/03/social-responsibility-will-go-from-step-child-to-en-vogue-in-2010/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Fri, 18 May 2012 00:58:45 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Brian D. Johnson http://www.techprnibbles.com/2010/03/social-responsibility-will-go-from-step-child-to-en-vogue-in-2010/comment-page-1/#comment-1416 Brian D. Johnson Mon, 22 Mar 2010 23:23:09 +0000 http://www.techprnibbles.com/?p=669#comment-1416 Nailed it, Amy. Reading your post makes me feel better not only about the prospects of our businesses but our country too. It's got to happen. Hope this finds you well, dear. Nailed it, Amy.

Reading your post makes me feel better not only about the prospects of our businesses but our country too.

It’s got to happen.

Hope this finds you well, dear.

]]> By: Amy Messenger http://www.techprnibbles.com/2010/03/social-responsibility-will-go-from-step-child-to-en-vogue-in-2010/comment-page-1/#comment-1404 Amy Messenger Wed, 10 Mar 2010 16:55:35 +0000 http://www.techprnibbles.com/?p=669#comment-1404 Hi Steffi, thanks for your comment. The data shows that consumers say they are more likely to make purchases from brands who they know are supporting causes that they too care about. I have not seen data that actually tracks the cumulative value of those actual purchases -- its more around intent that I have seen. I really hope this trend continues! Hi Steffi, thanks for your comment. The data shows that consumers say they are more likely to make purchases from brands who they know are supporting causes that they too care about. I have not seen data that actually tracks the cumulative value of those actual purchases — its more around intent that I have seen. I really hope this trend continues!

]]> By: steffi decker http://www.techprnibbles.com/2010/03/social-responsibility-will-go-from-step-child-to-en-vogue-in-2010/comment-page-1/#comment-1403 steffi decker Tue, 09 Mar 2010 23:50:07 +0000 http://www.techprnibbles.com/?p=669#comment-1403 I think you are right and make interesting points. I was not aware that data that supports these campaigns, but i have noticed a huge growth in paid media (and expensive paid media) dedicated to touting brands social responsibility campaigns. There was the Gap Red campaign for a while there. Pepsi is currently all over it as you said. Amex is doing this whole helping small business thing. Statefarm is doing a push with their scholarship/other helping middle class families issues. and i'm sure there are tons more out there. But it's interesting to see huge brands spending their media budgets to advertise their positive corporate citizenship - im curious whether the data you highlighted about consumer preferences translates to dollars returns on these campaigns. I think you are right and make interesting points. I was not aware that data that supports these campaigns, but i have noticed a huge growth in paid media (and expensive paid media) dedicated to touting brands social responsibility campaigns.

There was the Gap Red campaign for a while there. Pepsi is currently all over it as you said. Amex is doing this whole helping small business thing. Statefarm is doing a push with their scholarship/other helping middle class families issues. and i’m sure there are tons more out there. But it’s interesting to see huge brands spending their media budgets to advertise their positive corporate citizenship - im curious whether the data you highlighted about consumer preferences translates to dollars returns on these campaigns.

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