Comments on: Top 11 Priorities for PR Professionals in 2010 - UPDATED http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Wed, 08 Feb 2012 08:05:18 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Luca Penati http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1920 Luca Penati Mon, 04 Apr 2011 23:19:35 +0000 http://www.techprnibbles.com/?p=658#comment-1920 Yep. I like when people work smarter Yep. I like when people work smarter

]]> By: camera accessories http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1919 camera accessories Sun, 03 Apr 2011 17:08:23 +0000 http://www.techprnibbles.com/?p=658#comment-1919 Excellent post! As a class with recent experience leading agency, you're on the right track. To go with # 6 I also continue to create your personal community / network. Show some personality and social media tools to make and maintain close ties. In general, I would say that we begin to work smarter, not just harder. Thanks Rex Excellent post! As a class with recent experience leading agency, you’re on the right track. To go with # 6 I also continue to create your personal community / network. Show some personality and social media tools to make and maintain close ties. In general, I would say that we begin to work smarter, not just harder.

Thanks
Rex

]]> By: Luca Penati http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1400 Luca Penati Wed, 03 Mar 2010 09:37:11 +0000 http://www.techprnibbles.com/?p=658#comment-1400 Thanks! Thanks!

]]> By: Luca Penati http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1399 Luca Penati Wed, 03 Mar 2010 09:36:43 +0000 http://www.techprnibbles.com/?p=658#comment-1399 Thank you, Sean for your comment. Thank you, Sean for your comment.

]]> By: Greg Smith http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1393 Greg Smith Wed, 17 Feb 2010 09:39:32 +0000 http://www.techprnibbles.com/?p=658#comment-1393 Essential reading, for students and professionals. Thanks, Luca. Essential reading, for students and professionals. Thanks, Luca.

]]> By: Sean Horrigan http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1390 Sean Horrigan Mon, 15 Feb 2010 16:03:24 +0000 http://www.techprnibbles.com/?p=658#comment-1390 Luca-So true. PR pros need to think like publishers and create content that speaks to their client's target audience. Content increases SEO, credibility and instant rapport with clients and prospects. The content must educate, entertain and engage. This is not the time and the place for a sales pitch. Social media is not a fad but a factor. Best to embrace the change and join the revolution. Luca-So true. PR pros need to think like publishers and create content that speaks to their client’s target audience. Content increases SEO, credibility and instant rapport with clients and prospects. The content must educate, entertain and engage. This is not the time and the place for a sales pitch.

Social media is not a fad but a factor. Best to embrace the change and join the revolution.

]]> By: Brian Giesen http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1382 Brian Giesen Sat, 06 Feb 2010 04:03:55 +0000 http://www.techprnibbles.com/?p=658#comment-1382 Great post Luca! I am a big believer in #2. Every blogger and journo wants their content to be as impactful as possible, so one of the first things they'll do now when writing is to look for a great image or video to embed into their post or article. We will always be more successful when we take the extra step of creating a relevant and helpful video, image, or infographic to help tell our client's story. Brian @bdgiesen Great post Luca! I am a big believer in #2. Every blogger and journo wants their content to be as impactful as possible, so one of the first things they’ll do now when writing is to look for a great image or video to embed into their post or article. We will always be more successful when we take the extra step of creating a relevant and helpful video, image, or infographic to help tell our client’s story.

Brian
@bdgiesen

]]> By: Graham White http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1381 Graham White Sat, 06 Feb 2010 03:11:50 +0000 http://www.techprnibbles.com/?p=658#comment-1381 Luca, I would also add a couple more points. First, regarding #5, in order to be a social media expert, and particularly one that can give counsel and advise and build social media elements into a campaign, you need to actively use the tools yourself. Think about how you are influenced through these channels and how you engage in your communities, the content you share, what you enjoy, etc. You wouldn't advise a client on traditional media without deep knowledge of the publication, the same applies to social media. Second, if you have social media skills, make sure people know. PR Week UK ran a story in January on some research that recruitment consultants had done looking at candidate skills in social media. Out of a sample of 4,500 CVs received in the past two years, just six per cent referenced social media as a skill, nine per cent mentioned Twitter and just two per cent talked about blogging. Thirteen per cent included Facebook, but that was mainly as a personal interest. So another tip for 2010 is update your CV and your biography. Cheers Graham @gwhiteoz Luca, I would also add a couple more points. First, regarding #5, in order to be a social media expert, and particularly one that can give counsel and advise and build social media elements into a campaign, you need to actively use the tools yourself. Think about how you are influenced through these channels and how you engage in your communities, the content you share, what you enjoy, etc. You wouldn’t advise a client on traditional media without deep knowledge of the publication, the same applies to social media. Second, if you have social media skills, make sure people know. PR Week UK ran a story in January on some research that recruitment consultants had done looking at candidate skills in social media. Out of a sample of 4,500 CVs received in the past two years, just six per cent referenced social media as a skill, nine per cent mentioned Twitter and just two per cent talked about blogging. Thirteen per cent included Facebook, but that was mainly as a personal interest. So another tip for 2010 is update your CV and your biography.
Cheers
Graham
@gwhiteoz

]]> By: Luca Penati http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1379 Luca Penati Fri, 05 Feb 2010 23:23:18 +0000 http://www.techprnibbles.com/?p=658#comment-1379 Stephanie, your question is a tough one, especially since I don't know your organization nor the situation. However, I would think about how you can engage some of your volunteers and members, give them a Flip camera (or they can use their digital camera) and develop an editorial calendar of content they'll create in the next quarter under your supervision and direction. That would take care of #1, #2 and #3 -- and with the use of the right social media tools with the content you have, you could also cover #5 and #6. Stephanie, your question is a tough one, especially since I don’t know your organization nor the situation. However, I would think about how you can
engage some of your volunteers and members, give them a Flip camera (or they can use their digital camera) and develop an editorial calendar of content they’ll create in the next quarter under your supervision and direction.
That would take care of #1, #2 and #3 — and with the use of the right social media tools with the content you have, you could also cover #5 and #6.

]]> By: Worob http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/comment-page-1/#comment-1377 Worob Thu, 04 Feb 2010 15:39:39 +0000 http://www.techprnibbles.com/?p=658#comment-1377 Good post! @Worob PR at Sunrise blog - worob.com Good post!
@Worob
PR at Sunrise blog - worob.com

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