Comments on: Top 10 Priorities for Tech PR Professionals in 2010 http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Thu, 23 May 2013 13:10:15 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Luca Penati http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1407 Luca Penati Thu, 11 Mar 2010 16:18:05 +0000 http://www.techprnibbles.com/?p=632#comment-1407 thank you, Alex! Will try. thank you, Alex! Will try.

]]> By: Alex http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1406 Alex Thu, 11 Mar 2010 14:05:26 +0000 http://www.techprnibbles.com/?p=632#comment-1406 Interesting post, keep up the good work! Interesting post, keep up the good work!

]]> By: Luca Penati http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1362 Luca Penati Tue, 02 Feb 2010 16:14:23 +0000 http://www.techprnibbles.com/?p=632#comment-1362 Thank you for all your comments and feedback -- please find the updated post at http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/ Thank you for all your comments and feedback — please find the updated post at http://www.techprnibbles.com/2010/02/top-11-priorities-for-pr-professionals-in-2010-revised/

]]> By: Luca Penati http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1335 Luca Penati Sun, 24 Jan 2010 18:13:16 +0000 http://www.techprnibbles.com/?p=632#comment-1335 Thank you, Robert! And I agree with your comments - Lucy (first comment) also mentioned it. I will add it to the "revised" version. Thank you, Robert! And I agree with your comments - Lucy (first comment) also mentioned it. I will add it to the “revised” version.

]]> By: Robert de Quelen http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1334 Robert de Quelen Sun, 24 Jan 2010 13:27:23 +0000 http://www.techprnibbles.com/?p=632#comment-1334 Excellent post Luca (as always). I would like to add just one thing: brands will need more than ever to build communities of purpose. The more interaction there is around their brands, the more they need to clariy what they stand for. Excellent post Luca (as always).

I would like to add just one thing: brands will need more than ever to build communities of purpose. The more interaction there is around their brands, the more they need to clariy what they stand for.

]]> By: Luca Penati http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1330 Luca Penati Sat, 23 Jan 2010 18:21:00 +0000 http://www.techprnibbles.com/?p=632#comment-1330 Thank you, Kristian. I agree with you 100%. That's why I included "Become a social media expert" at #5 Thank you, Kristian. I agree with you 100%. That’s why I included “Become a social media expert” at #5

]]> By: Kristian http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1328 Kristian Sat, 23 Jan 2010 11:58:17 +0000 http://www.techprnibbles.com/?p=632#comment-1328 Great list Luca! Not knowing social media tools and not understanding social media you will not have a clue of your audience. To those fresh tips from a pro PR expert as you I could add that it is our responsibility to teach our clients how to become social media experts themselves and involve in customer relations more frequently than ever before. Two years ago one of my recent clients had experienced severe crisis. It all had started from a rumor on forum which had been boosted by the media. Since that time this company had change completely its opinion about the social media. Now they have completely integrated social media and community approach, won web awards for their website and blog etc. Practice teach but why should it be the hard way. Great list Luca! Not knowing social media tools and not understanding social media you will not have a clue of your audience. To those fresh tips from a pro PR expert as you I could add that it is our responsibility to teach our clients how to become social media experts themselves and involve in customer relations more frequently than ever before. Two years ago one of my recent clients had experienced severe crisis. It all had started from a rumor on forum which had been boosted by the media. Since that time this company had change completely its opinion about the social media. Now they have completely integrated social media and community approach, won web awards for their website and blog etc. Practice teach but why should it be the hard way.

]]> By: Luca Penati http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1325 Luca Penati Fri, 22 Jan 2010 23:52:23 +0000 http://www.techprnibbles.com/?p=632#comment-1325 Melisa, good points. Thanks! Melisa, good points. Thanks!

]]> By: Melisa Bleasdale http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1320 Melisa Bleasdale Thu, 21 Jan 2010 22:26:39 +0000 http://www.techprnibbles.com/?p=632#comment-1320 Thanks so much Luca! As always you're top of trend. With all the suggested additions I thought I'd add two of my own - relationships and product knowledge. These two things have survived the pre and post technology apocalypse. Being a great writer is a definite plus. I can't tell you how many times I've had to call meetings with agencies because the PR reps on my account didn't know our products, didn't have a REAL relationship with me or anyone else in the media and were on so many accounts ours hardly mattered. You can't really teach enthusiasm and initiative but they're top of my list always. Thanks so much Luca! As always you’re top of trend. With all the suggested additions I thought I’d add two of my own - relationships and product knowledge. These two things have survived the pre and post technology apocalypse. Being a great writer is a definite plus. I can’t tell you how many times I’ve had to call meetings with agencies because the PR reps on my account didn’t know our products, didn’t have a REAL relationship with me or anyone else in the media and were on so many accounts ours hardly mattered. You can’t really teach enthusiasm and initiative but they’re top of my list always.

]]> By: Luca Penati http://www.techprnibbles.com/2010/01/top-10-priorities-for-tech-pr-professionals-in-2010/comment-page-1/#comment-1314 Luca Penati Tue, 12 Jan 2010 15:54:19 +0000 http://www.techprnibbles.com/?p=632#comment-1314 You bet, Ken. And if you come to SF we can have lunch with Dan Roam, the author. He is a great, smart guy. You bet, Ken. And if you come to SF we can have lunch with Dan Roam, the author. He is a great, smart guy.

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