http://www.techprnibbles.com/2010/01/stats-sell/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Fri, 24 May 2013 13:16:37 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.techprnibbles.com/2010/01/stats-sell/comment-page-1/#comment-1357 Mike Stevens Sun, 31 Jan 2010 18:55:29 +0000 http://www.techprnibbles.com/?p=651#comment-1357 Statistics are also a great fulfillment for direct mail efforts. If, as noted, they are not too self-serving and are actionable (or at least interesting), it's possible to get a good response rate. In addition, surveys position the sponsor as a thought leader. Statistics are also a great fulfillment for direct mail efforts. If, as noted, they are not too self-serving and are actionable (or at least interesting), it’s possible to get a good response rate. In addition, surveys position the sponsor as a thought leader.

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