By that I mean, get a media room.
Nowadays it’s so much easier to have a studio near where your executives or your clients are so you can easily shoot video without taking away a lot of their time. In a time of crisis, this allows for a quick response.
In this post some suggestions on the equipment to buy:
[kml_flashembed movie="http://www.youtube.com/v/EFl3K4N4vow&feature" width="190" height="166" wmode="transparent" /]
Ogilvy MediaXchange: Back to Basics in Healthcare PR