By that I mean, get a media room.
No need for big, expensive equipment anymore
Nowadays it’s so much easier to have a studio near where your executives or your clients are so you can easily shoot video without taking away a lot of their time. In a time of crisis, this allows for a quick response.
In this post some suggestions on the equipment to buy:
- An HD Camcorder: A great choice for a good HD camcorder is this JVC or a cheaper option could be this Canon
- A few Flip Cams: I’d suggest to buy a few of Flips for the PR team (in-house and agency) so they can easily shoot some good footage (at trade shows, during interviews, to prep spokespeople, etc)
- Software: You will already get iMovie included in your Mac, perfect for easy to use editing. If you want more features, you can get Final Cut PRO 7 or at least Final Cut Express
- Finally you will need good storage (I like this one), a tripod (I love Manfrotto!) and lighting.