360DigitalInfluence

Ogilvy Public Relations Worldwide
Jan 04

Get a Room!

By that I mean, get a media room.

No need for big, expensive equipment anymore

No need for big, expensive equipment anymore

Nowadays it’s so much easier to have a studio near where your executives or your clients are so you can easily shoot video without taking away a lot of their time. In a time of crisis, this allows for a quick response.

In this post some suggestions on the equipment to buy:

  • An HD Camcorder:  A great choice for a good HD camcorder is this JVC or a cheaper option could be this Canon
  • A few Flip Cams: I’d suggest to buy a few of Flips for the PR team (in-house and agency) so they can easily shoot some good footage (at trade shows, during interviews, to prep spokespeople, etc)
  • Software: You will already get iMovie included in your Mac, perfect for easy to use editing. If you want more features, you can get Final Cut PRO 7 or at least Final Cut Express
  • Finally you will need good storage (I like this one), a tripod (I love Manfrotto!) and lighting.

Happy Shooting!

4 Responses to “Get a Room!”

  1. Gabriella Davi-Khorasanee Says:

    Great post, thanks for the tips. Do you have any suggestions for online file storage that can handle HD video files (ours tend to be between 2GB to 8 GB). We’ve tried megaupload.com and iDisk and they don’t work. Any help would be appreciated. Thank you!

  2. Luca Penati Says:

    Good question, Gabriella. We tried other services and solutions but so far couldn’t find good ones. If you do, let me know! :)

  3. Dave Sniadak Says:

    Gabriella - you always use the basics like YouTube, but I prefer Vimeo.com for my HD video files. You can make them private only viewable by a select number of people. I’ve also found 4shared.com and Adrive.com to be useful - some of these sites required a subscription.

    I’m sure you already know about these sites, just thought I’d share in the event - for some reason - you didn’t know.

    And, Luca, I think it’s also important to stress that in this evolutionary stage of online video, it’s never a bad thing to consult a professional for help in producing videos. Even if it’s just a basic consultation on Production 101…your viewers/readers will THANK YOU!

    Cheers,
    dave

  4. Luca Penati Says:

    Dave, thank you for your suggestions. Professional help is always a good thing.

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