Jan 04
Get a Room!
by Luca Penati
Category: Broadcast, Social Media, Socialized Media, Tech PR, Technology
By that I mean, get a media room.
No need for big, expensive equipment anymore
Nowadays it’s so much easier to have a studio near where your executives or your clients are so you can easily shoot video without taking away a lot of their time. In a time of crisis, this allows for a quick response.
In this post some suggestions on the equipment to buy:
- An HD Camcorder: A great choice for a good HD camcorder is this JVC or a cheaper option could be this Canon
- A few Flip Cams: I’d suggest to buy a few of Flips for the PR team (in-house and agency) so they can easily shoot some good footage (at trade shows, during interviews, to prep spokespeople, etc)
- Computer: Go with a Mac. A Mac Pro with a beautiful monitor or the 27 inch iMac 3.06 GHz if you are on a budget
- Software: You will already get iMovie included in your Mac, perfect for easy to use editing. If you want more features, you can get Final Cut PRO 7 or at least Final Cut Express
Happy Shooting!
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January 4th, 2010 at 5:40 pm
Great post, thanks for the tips. Do you have any suggestions for online file storage that can handle HD video files (ours tend to be between 2GB to 8 GB). We’ve tried megaupload.com and iDisk and they don’t work. Any help would be appreciated. Thank you!
January 4th, 2010 at 7:29 pm
Good question, Gabriella. We tried other services and solutions but so far couldn’t find good ones. If you do, let me know!
January 6th, 2010 at 9:25 am
Gabriella - you always use the basics like YouTube, but I prefer Vimeo.com for my HD video files. You can make them private only viewable by a select number of people. I’ve also found 4shared.com and Adrive.com to be useful - some of these sites required a subscription.
I’m sure you already know about these sites, just thought I’d share in the event - for some reason - you didn’t know.
And, Luca, I think it’s also important to stress that in this evolutionary stage of online video, it’s never a bad thing to consult a professional for help in producing videos. Even if it’s just a basic consultation on Production 101…your viewers/readers will THANK YOU!
Cheers,
dave
January 11th, 2010 at 12:51 pm
Dave, thank you for your suggestions. Professional help is always a good thing.