Today’s news that the National Enquirer is planning to apply for a Pulitzer is an important reminder of today’s changing media landscape. We all read daily about the emergence of blogs and social media sites as new sources of news and information, but it’s important to remember that even traditional print media is changing its ways and redefining its focus. If a publication best known for announcing alleged alien invasions can break a major political news story, than what other changes might we see from print media in the coming years? Less tawdry examples abound. Consumer tech coverage has steadily increased in top tier business publications like the Wall Street Journal and New York Times. Meanwhile, Newsweek revamped its format in 2009 to include a much heavier emphasis on politics and public policy.
The National Enquirer probably won’t be the way to go when pitching your next tech client, but the publication’s progress teaches PR professionals an important lesson in the constantly evolving focus of print media: know your target.
Ogilvy MediaXchange: Pitching the Right Reporter