Comments on: iThink we are all going mad http://www.techprnibbles.com/2009/09/ithink-we-are-all-going-mad/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Wed, 19 Jun 2013 07:53:09 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Graham White http://www.techprnibbles.com/2009/09/ithink-we-are-all-going-mad/comment-page-1/#comment-1150 Graham White Thu, 01 Oct 2009 03:52:29 +0000 http://www.techprnibbles.com/?p=577#comment-1150 Yes, there is deep engagement occuring. As you would expect, the mainstream news is digging deeper into the story. The Punch (www.thepunch.com.au) has revealed that iSnack 2.0 was registered in Hong Kong two weeks before the competition closed, along with two other names, Snackerific and Crackertime, on July 30. The competition closed on August 14. The question now is whether this was pre-meditated. Yes, there is deep engagement occuring. As you would expect, the mainstream news is digging deeper into the story. The Punch (www.thepunch.com.au) has revealed that iSnack 2.0 was registered in Hong Kong two weeks before the competition closed, along with two other names, Snackerific and Crackertime, on July 30. The competition closed on August 14. The question now is whether this was pre-meditated.

]]> By: Marisol Lince http://www.techprnibbles.com/2009/09/ithink-we-are-all-going-mad/comment-page-1/#comment-1146 Marisol Lince Wed, 30 Sep 2009 08:52:26 +0000 http://www.techprnibbles.com/?p=577#comment-1146 What I can see is the real power that consumers have. Changing the name and voting for a new one WOW. Good that Kraft saw what was going on with their new name and cares about it. Good opportunity also for them to create engagement. What I can see is the real power that consumers have. Changing the name and voting for a new one WOW. Good that Kraft saw what was going on with their new name and cares about it. Good opportunity also for them to create engagement.

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