The most emailed article on the Web site of The New York Times this afternoon is about how technology “has completely altered the once predictable rituals at the start of the day.” Before grabbing a cup of coffee or doing any of the number of usual things in a morning routine, people now reach for their laptops, BlackBerries, and cell phones. This article is just another example of how more and more people not only get their information online, but are practically addicted to their Internet feed of information. And people get their news from a variety of online sources—not just from the Web sites of established media, but from blogs, Twitter, and Facebook. Some may be nostalgic for a crisp morning paper and a hot cup of coffee, but it appears that many more are reaching for their laptops before they even get out of bed.
Ogilvy MediaXchange: Pitching the Right Reporter