360DigitalInfluence

Ogilvy Public Relations Worldwide
Aug 09

Are people trimming the fat from their lives?

Lexy Klain

by Lexy Klain
Category: Technology

I want to explore the notion of people ‘trimming the fat’. I think we are increasingly seeing people explore different avenues and ways to improve their lives and ‘trimming the fat’ provides a good platform for people to do so. There’s no denying that times are tough – the current economic climate has impacted us all in one way or another… some stronger than others. Trimming the fat helps people declutter and space-save in order to regain a sense of control over their lives. This can be a cathartic experience.

People are trimming the fat with regards to ‘self’. There has never been more low-fat food options on the market, nor have we seen more weight-loss clinics and services popping up around the world (think Jenny Craig, Lite ‘n’ Easy etc…).

With reference to the ‘home’, people are decluttering their personal space to free up space in their lives. Spring clearning has become a more regular year-round activity rather than a seasonal one. Minimalist home design and decor is also becoming increasingly popular.

With regards to ‘work’, the latest technologies (gadgets, applications, hardware and software) are helping people trim the fat and stay connected to the things that matter (friends, family, colleagues, work).

Trimming out the fat in the workplace helps people work smarter and faster – ultimately encouraging more productive work practices.

Technologies such as smartphones, new ultra-thin notebooks and wireless Internet connectivity are making it easy for us to trim the fat at work – minimise downtime and remain connected.

I’m keen to explore this further. If anyone has any thoughts, please drop me a line.

Are people doing anything else to trim the fat in their lives?

Ogilvy Public Relations Worldwide