Comments on: A Decade of Tech Flops http://www.techprnibbles.com/2009/07/a-decade-of-tech-flops/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Sat, 25 May 2013 03:13:11 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Azwar http://www.techprnibbles.com/2009/07/a-decade-of-tech-flops/comment-page-1/#comment-810 Azwar Mon, 20 Jul 2009 07:06:05 +0000 http://www.techprnibbles.com/?p=534#comment-810 Moral of the story? You win some, you lose some. What is interesting to me is - how many Sony products are in that list. They push innovation and product ideas, but did they test the market, or having a good research to back up the development of a product? I'm sure they did, but where did they go wrong? Is the research not in-depth enough? Are they going by "gut feel" or by the strength of their brand name - that they can CREATE a need? Which comes to another question for us all - how do we help our clients position their product. A solution looking for a problem/ need, or it is a solution that addresses a problem/ need? Moral of the story? You win some, you lose some.

What is interesting to me is - how many Sony products are in that list.

They push innovation and product ideas, but did they test the market, or having a good research to back up the development of a product?

I’m sure they did, but where did they go wrong? Is the research not in-depth enough? Are they going by “gut feel” or by the strength of their brand name - that they can CREATE a need?

Which comes to another question for us all - how do we help our clients position their product. A solution looking for a problem/ need, or it is a solution that addresses a problem/ need?

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