Jul 17
A Decade of Tech Flops
by Emily Peterson
Category: Technology
CNET just released a slideshow of the decades 25 biggest tech flops.
While HD DVD made the list since Blu-ray is now industry standard, I am not entirely convinced that Blu-ray is here to stay. A recent Harris Poll report indicated that consumers were uninterested in adopting Blu-ray Disc. However, a report earlier this week cited that consumer spending on Blu-ray discs was up by 91 percent, to $407 million. It will be interesting to see if Blu-ray is still around come 2019.
For any PR professionals out there who have helped launch a tech product, what are some lessons learned to avoid having a product on this list?
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July 20th, 2009 at 12:06 am
Moral of the story? You win some, you lose some.
What is interesting to me is - how many Sony products are in that list.
They push innovation and product ideas, but did they test the market, or having a good research to back up the development of a product?
I’m sure they did, but where did they go wrong? Is the research not in-depth enough? Are they going by “gut feel” or by the strength of their brand name - that they can CREATE a need?
Which comes to another question for us all - how do we help our clients position their product. A solution looking for a problem/ need, or it is a solution that addresses a problem/ need?