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Ogilvy Public Relations Worldwide
Jul 17

A Decade of Tech Flops

Emily Peterson

by Emily Peterson
Category: Technology

CNET just released a slideshow of the decades 25 biggest tech flops.

While HD DVD made the list  since Blu-ray is now industry standard, I am not entirely convinced that Blu-ray is here to stay. A recent Harris Poll report indicated that consumers were uninterested in adopting Blu-ray Disc. However, a report earlier this week cited that consumer spending on Blu-ray discs was up by 91 percent, to $407 million. It will be interesting to see if Blu-ray is still around come 2019.

For any PR professionals out there who have helped launch a tech product, what are some lessons learned to avoid having a product on this list?

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Ogilvy Public Relations Worldwide