Comments on: Now is a great time to be in PR http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/ *A nibble is half a computing bite. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Sun, 14 Mar 2010 05:44:02 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: The Pandora’s Box In Measuring The Value Of PR | Business News Buzz http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-1008 The Pandora’s Box In Measuring The Value Of PR | Business News Buzz Thu, 30 Jul 2009 13:17:42 +0000 http://www.techprnibbles.com/?p=492#comment-1008 [...] This is a great time to be in PR. That’s what Jason Mandell from Launchsquad said in a recent guest post on SVW, and that’s also the view of Emilio Robles, over at Ogilvy blog Tech PR Nibbles. [...] [...] This is a great time to be in PR. That’s what Jason Mandell from Launchsquad said in a recent guest post on SVW, and that’s also the view of Emilio Robles, over at Ogilvy blog Tech PR Nibbles. [...]

]]> By: Tom Foremski http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-1005 Tom Foremski Thu, 30 Jul 2009 04:01:49 +0000 http://www.techprnibbles.com/?p=492#comment-1005 It's a good time to be in PR and it's a good time to be in media. But PR has yet to go through the gut wrenching changes that media is going through and that isn't going to be pretty. Social media is important but clients think social media is free. So there is an education needed and that takes time. Also, metrics is fine but the problem with metrics is what is the right number? And those numbers are going to go down because the noise level continues to rise. It’s a good time to be in PR and it’s a good time to be in media. But PR has yet to go through the gut wrenching changes that media is going through and that isn’t going to be pretty.

Social media is important but clients think social media is free. So there is an education needed and that takes time. Also, metrics is fine but the problem with metrics is what is the right number? And those numbers are going to go down because the noise level continues to rise.

]]> By: Emilio Robles http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-671 Emilio Robles Tue, 14 Jul 2009 01:45:11 +0000 http://www.techprnibbles.com/?p=492#comment-671 And to reinforce my point check out this story (only US data, unfortunately): 'BLS, Robert Half: Unemployment low for PR managers, budget analysts, lawyers' at http://www.bizjournals.com/triangle/stories/2009/07/06/daily65.html And to reinforce my point check out this story (only US data, unfortunately): ‘BLS, Robert Half: Unemployment low for PR managers, budget analysts, lawyers’ at http://www.bizjournals.com/triangle/stories/2009/07/06/daily65.html

]]> By: Jo http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-640 Jo Tue, 30 Jun 2009 23:52:13 +0000 http://www.techprnibbles.com/?p=492#comment-640 Finally someone with something positive to say about the current market. I totally agree with you, now is the time for businesses to be noticed and with a less crowded marketplace than usual the impact will be greater. Finally someone with something positive to say about the current market. I totally agree with you, now is the time for businesses to be noticed and with a less crowded marketplace than usual the impact will be greater.

]]> By: EOF Recommended Reading – 30 June 2009 | Estate of Flux http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-639 EOF Recommended Reading – 30 June 2009 | Estate of Flux Tue, 30 Jun 2009 23:23:37 +0000 http://www.techprnibbles.com/?p=492#comment-639 [...] Tech PR Nibbles* » Blog Archive » Now is a great time to be in PR (tags: pr) [...] [...] Tech PR Nibbles* » Blog Archive » Now is a great time to be in PR (tags: pr) [...]

]]> By: Web Feet Integrated Marketing » Blog Archive » The Ticker: Fake deaths; iPhone apps for PR; YouTube teaching journalism; Good time for PR… http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-637 Web Feet Integrated Marketing » Blog Archive » The Ticker: Fake deaths; iPhone apps for PR; YouTube teaching journalism; Good time for PR… Tue, 30 Jun 2009 17:21:30 +0000 http://www.techprnibbles.com/?p=492#comment-637 [...] Ogilvy’s TechPRNibbles: Now is a great time to be in PR [...] [...] Ogilvy’s TechPRNibbles: Now is a great time to be in PR [...]

]]> By: momentul PR-ului « Blogul de Relatii Publice http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-634 momentul PR-ului « Blogul de Relatii Publice Tue, 30 Jun 2009 09:10:50 +0000 http://www.techprnibbles.com/?p=492#comment-634 [...] momentul PR-ului Posted June 30, 2009 Filed under: Comunicare, PR, PR online, Social Media | Tags: agentie de relatii publice, PR, relatii publice, social media | Am gasit pe Tech PR Nibbles un articol al unui nene care zice ca : Now is a great time to be in PR [...] [...] momentul PR-ului Posted June 30, 2009 Filed under: Comunicare, PR, PR online, Social Media | Tags: agentie de relatii publice, PR, relatii publice, social media | Am gasit pe Tech PR Nibbles un articol al unui nene care zice ca : Now is a great time to be in PR [...]

]]> By: Juha http://www.techprnibbles.com/2009/06/now-is-a-great-time-to-be-in-pr/comment-page-1/#comment-633 Juha Tue, 30 Jun 2009 05:11:12 +0000 http://www.techprnibbles.com/?p=492#comment-633 It may seem so, looking at the figures above but... PR agencies only get a tiny fraction of the ad spend and with journalism on the deathbed, there's no requirement for them to "influence". Sure, some of the slack's been picked up by social media, but most clients don't understand what that's about, so it's not big. It may seem so, looking at the figures above but… PR agencies only get a tiny fraction of the ad spend and with journalism on the deathbed, there’s no requirement for them to “influence”. Sure, some of the slack’s been picked up by social media, but most clients don’t understand what that’s about, so it’s not big.

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