Comments on: It Takes a Communicator http://www.techprnibbles.com/2009/06/it-takes-a-communicator/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Fri, 24 May 2013 17:13:45 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Ray Rahmati http://www.techprnibbles.com/2009/06/it-takes-a-communicator/comment-page-1/#comment-617 Ray Rahmati Wed, 24 Jun 2009 17:15:48 +0000 http://www.techprnibbles.com/?p=483#comment-617 "All Lines: Disruption system-wide. Customers traveling or connecting to the Red Line, due to significant Red Line delays, customers are e.." "Red Line: Disruption at Tenleytown-AU. Trains are sharing the same track between Friendship Heights and Van Ness-UDC due to a train exper.." "Red Line: Disruption at Fort Totten. Trains are turning back at Brookland-CUA & Silver Spring due to a police situation outside of Fo.." Just a sample of some of the tweets from @wmata, the Washington Metro Area Transit Authority's Twitter handle during the tragic accident on Monday. While the WMATA has taken some, minor steps in order to engage with the THOUSANDS of daily riders, they have fallen well short. And this latest tragedy only makes this shortcoming more evident. Simply copying and pasting the verbatim of your recorded system with words such as "disruption," "train malfunction," "police situation," in no way shows transparency, clarity, or even a modicum of compassion and understanding for the people who are so reliant on your service. “All Lines: Disruption system-wide. Customers traveling or connecting to the Red Line, due to significant Red Line delays, customers are e..”

“Red Line: Disruption at Tenleytown-AU. Trains are sharing the same track between Friendship Heights and Van Ness-UDC due to a train exper..”

“Red Line: Disruption at Fort Totten. Trains are turning back at Brookland-CUA & Silver Spring due to a police situation outside of Fo..”

Just a sample of some of the tweets from @wmata, the Washington Metro Area Transit Authority’s Twitter handle during the tragic accident on Monday.

While the WMATA has taken some, minor steps in order to engage with the THOUSANDS of daily riders, they have fallen well short. And this latest tragedy only makes this shortcoming more evident.

Simply copying and pasting the verbatim of your recorded system with words such as “disruption,” “train malfunction,” “police situation,” in no way shows transparency, clarity, or even a modicum of compassion and understanding for the people who are so reliant on your service.

]]>