Comments on: Trends Affecting Tech PR

By: Azwar

Azwar — Mon, 18 May 2009 02:41:41 +0000

Luca, whats your take on journalists who blog? Who writes with all that’s expected of them as journalists, but shoots from the hip when they blog?

They’re one and the same person, but feeling that blogging gives them a different “license” in what they write, and how they write.

I find it notable that some journalist would be more blunt with their opinions when they blog, but more thorough when they write. A Jackyll and Hyde complex?

By: Luca Penati

Luca Penati — Fri, 15 May 2009 16:54:31 +0000

Thank for you for joining the conversation, Azwar.

I wouldn’t call it that subtle.

But it goes back to content. People find interesting other people for what they say. Especially in a “virtual” environment. Even one simple comment is content.

By: Azwar

Azwar — Fri, 15 May 2009 02:50:57 +0000

I’d like to add about a new subtle softer skill we need to have, in the social media landscape - blogger relations.

In the “traditional” world - one would generally know the boundaries when engaging media, because we know that print media operate within the journalistic code of ethics.

When we engage bloggers, we are engaging people more - not so much engaging a professional. There are no boundaries, no laws, no ethics except their own.

And we, as PR practitioners, need also guide our clients to be people, not companies. Only people will engage and listen to other people.

And this change is what i find an interesting challenge.

By: Luca Penati

Luca Penati — Thu, 14 May 2009 06:01:02 +0000

Thank you, Jintana. Let me know what they think.

By: jintana.duangkaew

jintana.duangkaew — Thu, 14 May 2009 05:26:28 +0000

Luca,

Your ideas about the anatmy of PR profesionals in 2009 and that we should be ready to be a good visual storytellers is very interesting. I already shared the link of your presention to my colleagues.

By: Luca Penati

Luca Penati — Wed, 13 May 2009 19:20:25 +0000

Marcel,
I couldn’t agree more. PR agencies will also start hiring people with different backgrounds and skills.

By: Marcel Goldstein

Marcel Goldstein — Wed, 13 May 2009 17:53:12 +0000

I think the big tasks ahead for the profession’s transition are staff development in content creation skills and persuading clients to rethink the PR agency function. SCU can help with reshaping the skills of the next generation of PR associates.

By: Luca Penati

Luca Penati — Wed, 13 May 2009 17:03:03 +0000

Dan,

thank you for visiting!

By: Dan Holden

Dan Holden — Tue, 12 May 2009 18:37:38 +0000

Great stuff, Luca, thanks for posting.