May 11
Trends Affecting Tech PR
by Luca Penati
Category: Paperless PR, Social Media, Socialized Media, Tech PR, Technology, Thought Leadership, Trends, Visual Storytelling
View more presentations from Luca Penati.
Last week I spoke at Santa Clara University about the changes in the media industry and the impact these have on PR. It was my opportunity to speak about Tech PR, Social Media, “Socialized Media”, Visual Storytelling and of course about Content, and the key role it plays – has always played – in everything we do.
Here is a link to a great blog post on the event.
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May 12th, 2009 at 11:37 am
Great stuff, Luca, thanks for posting.
May 13th, 2009 at 10:03 am
Dan,
thank you for visiting!
May 13th, 2009 at 10:53 am
I think the big tasks ahead for the profession’s transition are staff development in content creation skills and persuading clients to rethink the PR agency function. SCU can help with reshaping the skills of the next generation of PR associates.
May 13th, 2009 at 12:20 pm
Marcel,
I couldn’t agree more. PR agencies will also start hiring people with different backgrounds and skills.
May 13th, 2009 at 10:26 pm
Luca,
Your ideas about the anatmy of PR profesionals in 2009 and that we should be ready to be a good visual storytellers is very interesting. I already shared the link of your presention to my colleagues.
May 13th, 2009 at 11:01 pm
Thank you, Jintana. Let me know what they think.
May 14th, 2009 at 7:50 pm
I’d like to add about a new subtle softer skill we need to have, in the social media landscape - blogger relations.
In the “traditional” world - one would generally know the boundaries when engaging media, because we know that print media operate within the journalistic code of ethics.
When we engage bloggers, we are engaging people more - not so much engaging a professional. There are no boundaries, no laws, no ethics except their own.
And we, as PR practitioners, need also guide our clients to be people, not companies. Only people will engage and listen to other people.
And this change is what i find an interesting challenge.
May 15th, 2009 at 9:54 am
Thank for you for joining the conversation, Azwar.
I wouldn’t call it that subtle.
But it goes back to content. People find interesting other people for what they say. Especially in a “virtual” environment. Even one simple comment is content.
May 17th, 2009 at 7:41 pm
Luca, whats your take on journalists who blog? Who writes with all that’s expected of them as journalists, but shoots from the hip when they blog?
They’re one and the same person, but feeling that blogging gives them a different “license” in what they write, and how they write.
I find it notable that some journalist would be more blunt with their opinions when they blog, but more thorough when they write. A Jackyll and Hyde complex?