Last week I spoke at Santa Clara University about the changes in the media industry and the impact these have on PR. It was my opportunity to speak about Tech PR, Social Media, “Socialized Media”, Visual Storytelling and of course about Content, and the key role it plays – has always played – in everything we do.
Here is a link to a great blog post on the event.
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Ogilvy MediaXchange: From Hack to Flak