May 14
No, I have not left Ogilvy PR
by Luca Penati
Category: Technology
This morning I woke up to a full inbox of messages congratulating me for my new job.
Apparently, while I was sleeping, PRWeek UK published a brief article, which addressed the global LG communications account. It reports that “Penati shifts from a previous role heading Ogilvy PR’s global technology practice.” Not so!
I will continue to serve in my current role as Managing Director of Ogilvy PR’s Global Technology Practice.
In this role, I will serve as global strategist on LG One, a multiagency team created just for LG. I will continue to be based out of Ogilvy PR’s San Francisco office and serve as senior global advisor for my beloved technology and consumer technology clients around the world.
Blog Network
Favorite Blogs
CATEGORIES
- B2B (11)
- Case Studies (4)
- Experience (16)
- Global (15)
- Media (72)
- Broadcast (6)
- Business press (10)
- Social Media (51)
- Socialized Media (12)
- Tech Press (21)
- Vertical Press (2)
- Renewable Energy (6)
- Clean Tech (5)
- Public Policy (4)
- Social Responsibility (1)
- Tech PR (60)
- Technology (88)
- Government IT (2)
- Government Marketing (2)
- Health IT (3)
- Thought Leadership (29)
- Paperless PR (4)
- Technology and Beyond (7)
- Visual Storytelling (14)
- Trends (43)
TAGS
- 2009
- agency
- blog
- blogging
- Blogs
- business
- Businessweek
- client
- collaboration
- Content
- conversation
- conversations
- digital
- Global
- influencers
- Intel
- Internet
- journalism
- journalists
- Marketing
- measurement
- Media
- mobility
- news
- Ogilvy
- ogilvy pr
- online
- online communities
- PR
- public relations
- recession
- social
- Social Media
- social networking
- Technology
- technology PR
- Tech PR
- VC
- video
- web 2.0
- YouTube
RECENT POSTS
- We’re All Curators
- Social Responsibility Will Go From Step-Child to En Vogue in 2010
- Top 11 Priorities for PR Professionals in 2010 - UPDATED
- Location-Based Social Networks: Interview with Tristan Walker of Foursquare
- Stats Sell!
RECENT COMMENTS
- Dan La Russo: Thanks Ef!
- Luca Penati: thank you, Alex! Will try.
- Alex: Interesting post, keep up the good work!
- Ef Rodriguez: A resounding YES to “being a relevant listener and contributor to the conversation.” For...
- Amy Messenger: Hi Steffi, thanks for your comment. The data shows that consumers say they are more likely to make...
OTHER BLOGS
- SBF: The Surprising Gender Difference In Customer Loyalty
- Apple Store is Down, Prepare for iPad Pre-Orders [Update: It's Back]
- Humanising the Enterprise for Greater Efficiency and Effectiveness
- Business Cards And Little Programs – Kitchen Table Talks
- Amidst Controversy Storm, Kwedit Reveals Repayment Rate Already At 26%
- Firefox Account Manager Aims to Make Your Social Life Easier
- Make it Simple, Focused, High-Performance, and Polished: My Web Philosophy
- SXSW 2010 for Cloud Lovers
- The Real War At SXSW: AT&T Versus 15,000 Data-Crazed Velociraptors
- Music Distribution Service Zimbalam Opens
- Health Clouds Forming: California's Health Internet Exchange
- What Do Social Media Marketers Know About Tech? SURVEY RESULTS
- And It Begins: Foursquare Shatters Its Check-In Record The Day Before SXSW
- Check-In For Charity During SXSW With CauseWorld And TechCrunch
- Gaming Faceoff: Project Natal vs. PlayStation Move
- More from the Daily Influence
NETWORK FEED
- SBF: The Surprising Gender Difference In Customer Loyalty
- Join the Ogilvy 360 Digital Influence Sydney Team!
- Social Media Insights on The Shanghai World Expo
- Why the word “passion” makes me want to puke
- 5 Ways To Make Your Business Easier To Recommend
- We’re All Curators
- World’s Fastest Internet: Korea, Japan and Hong Kong
- How To Take A Journey Instead Of A Trip
- What Defines Social CRM?
- Can Social Media Sell?
- Australians – officially the world’s most prolific social media users
- Social Responsibility Will Go From Step-Child to En Vogue in 2010
- Retirement Redefined
- Wall Street Journal Webinar Quick Summary
- Presentation Deck: Social Media for B2B Companies
- george clooney is quite dreamy lah must concede
9:03 am Mar 12th from saldali707 - "up in the air" will be a classic i know it!
9:03 am Mar 12th from saldali707 - Last Night #FF: Went with @BeNiceToMama to @DC9NightClub to meet friends from @ColgateUnvrsty, drink @WoodchuckCider and listen to @SmallBlk
9:03 am Mar 12th from willrobinsoniii - @nikipaniki Oooh but I can dream, afterall i'm back in SG w/out a cocktail right now! Hahaha...
9:03 am Mar 12th from dilzy - Wishing u the best, babe! Sounds like GOODSTUPH, to me! :D RT @patlaw: Resigning from Ogilvy. Why I did it. http://bit.ly/9Y8lU7
9:03 am Mar 12th from dilzy - @dilzy Hahaha. I say the cocktail was more yummy than Pierre. It's just a name afterall ;)
9:03 am Mar 12th from nikipaniki - entendu dans l'open space : "c'est un dyslexique du chiffre"
9:03 am Mar 12th from lilzeon - Just saw Green Zone. Not bad. Simplified story on the Iraq war. Listening to short sighted morons can lead you to a long war.
8:03 am Mar 12th from vmahmud - Sounds yummy! I meant Pierre :P RT @nikipaniki: Thanks Pierre for this lychee rose cocktail! Made watching the sunset more delightful.
8:03 am Mar 12th from dilzy - RT @serkantoto: 17,600: That's how many PSP Go Sony was able to sell in Japan in 2010. Un-fricking-believable. #majorfail
8:03 am Mar 12th from Tortue - Come on camera man! Film your stupid show already @timbersg !
8:03 am Mar 12th from ackabr - Waiting for goodfellas @timbersg Waiting for some stupid filming to end befrore they can play. Faster lah fuck! http://twitpic.com/183hi1
8:03 am Mar 12th from ackabr - I'm at 珠江罗马. http://4sq.com/cLlo6Y
8:03 am Mar 12th from http://4sq.com/cLlo6Y'>evilape - @thescapist Surprisingly, I have done nothing close to bungee or even surfing since I've been here. I've been very...erm...lazy... Haha.
8:03 am Mar 12th from nikipaniki - @DavidFeng 哈哈哈哈。
8:03 am Mar 12th from evilape
Social Marketing Highlights
- NETWORK BLOGS
- 360° Digital Influence Blog
- Asia Digital Map
- Being There, Doing That
- Digital Influence Mapping Project
- Digital Mix
- Executive Guide to the Blogosphere [pdf 2.84MB]
- Influential Marketing
- OgilvyImpact
- Questions D'Influence
- Social Media in China and Asia
- The Intersection
- The Open Room
- Tweed
May 15th, 2009 at 4:23 am
Congratulations, Luca!
May 17th, 2009 at 12:33 pm
[...] to get a few things off his chest and there has also been a response from LG-One global strategist Luca Penati clarifying that his new role does not involve him leaving Ogilvy [...]