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Ogilvy Public Relations Worldwide
Apr 23

Texans Are Crazy Solar Foxes

You have to give the Texans credit. They do some things incredibly well.  Take economic development.  Texas has the most Fortune 500 company headquarters in the United States (at 58 HQs).  These guys and gals understand how to build financial structures that attract industry.

And now we see that those savvy Texans are making a land grab (photon grab) for solar manufacturing business in Texas.  The state is expected to soon approve a $500M bill aimed at subsidizing small scale solar users

Texas has executed so much better than some states (like mine, Colorado) at attracting headquarters and fostering development of market segment ecosystems that fuel the local business economy.  If they crack the solar grail, I’ll have to say they’re brilliant.  And I’m a New Englanda.

The business of solar is fascinating to me.  How Germany has leveraged a feed-in tariff system to lead the world.  And how, unlike the semi industry, solar manufacturing jobs are likely to be based where the projects are to be built and customer installed due to the sensitivities of glass and the cost of shipping it.  So what does that mean?   States need to get moving in their legislatures and get attracting those jobs, which means building the financing systems that will incubate the projects and ecosystems.

I’m told that citizens in Germany don’t scoff at the annual fee on their electric bill that underwrites their system as they see it as a direct investment towards clean energy and local clean tech jobs.

Could Texas be at the top of a future list of States With The Largest Share of the U.S. Renewable Energy Industry?  They surely know how to attract businesses.

Crazy like foxes, they are.

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Ogilvy Public Relations Worldwide