360DigitalInfluence

Ogilvy Public Relations Worldwide
Apr 29

Technology and the Swine Flu

Just like everyone else, I am following with interest and a smidgen of anxiety the swine flu epidemic (my in-laws live in Mexico City).

As a tech guy, I started to look at some of the technologies that can be used or have been used to help contain the flu and solve this global threat.

This is what I have found so far.
First of all, Internet technologies have been tapped to track the spreading of Swine Flu. Here an article on this topic from IHealthBeat. This is a Google map. And this is the CDC Twitter feed so you can follow the updates real time.
As Ogilvy PR we have developed a simple aggregator where you can follow the latest news as well as some interesting information.

But what about technologies that prevent or that can help cure the flu?

I found a press release of a company, Qualsec, that says to have  a technology that can screen individuals for Swine Flu and provide instant results.

So apparently not much from the tech community to help solve this potential pandemic . Much faster and more creative is the professional spanner. Read this blog post on the LA Times  on how spammers are using celebrities such as Salma Hayek to get the attention of  recipients. Maybe Diego Luna and Santana are the next ones? And according to McAfee computer viruses may be the next part of the swine flu outbreak. Virtual world and reality coming  together?

2 Responses to “Technology and the Swine Flu”

  1. Emily Says:

    A technology to help work from home should we need it: http://bit.ly/Tb2yX

  2. Swine Flu - Ogilvy World Wide Perspective on Flu Outbreak Says:

    [...] Technology and the Swine Flu Luca Penati -Tech PR Nibbles, a collaborative group blog authored by members of Ogilvy Public Relations Worldwide Technology practice discussing the world of technology PR and beyond. [...]

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