360DigitalInfluence

Ogilvy Public Relations Worldwide
Apr 01

Spring is Here and so is Storage Networking World!

Yes, I do get excited about SNW. I’ve been fortunate enough to attend nine of the last 12 ‘SNWs and it has grown to be a part of my annual plan.

Almost without saying, it has been interesting to be a part of this conference as it has evolved over the last six years. Not long ago press conferences were the daily norm, vendor news was flying across the wires, on- and off-site parties, dinners and comedy shows (it was only about 4 years ago that Sinbad was the evening entertainment – yes, that Sinbad) were all just ‘the norm’ for SNW.

This Spring the shift I’m starting to hear and feel is that social media is starting to take hold at the conference. This feels a bit overdue, and rightfully so, as social media has been engrained in almost every large event for the last two years or longer. Truth be told, there is so much great information created and shared at this conference, it will be interesting to see how much of it will be shared outside of the confines of the Rosen Shingle Creek.

Here are some interesting developments and new additions to this years’ SNW conference that may help you keep a finger on the pulse of what’s happening at the conference this spring:

  • @SNWUSA Twitter feed: already sending some useful updates and gathering a bit of momentum with storage industry Twitter users.
  • It is looking like the hashtag #SNW will be used by most attendees, so be sure to use that to track the broader conversation.
  • While not everyone will be on-site, I’m confident the following active Twitter users will be worth keeping a close eye on during the show: @PariseauTT, @storageswiss, @demartek, @storagebod, @storagemonkeys, @sfoskett, @Chris_Mellor,. @Storagezilla, @storageanarchy, @storageio and @dvellante.
  • A more robust list of active storage Twitter users was posted by Stephen Foskett not too long ago, if you’re looking for a whole slew of active storage pros.
  • The SNIA has also recently started testing the social media waters with their own activities, and they’ll be cranking out some fresh content during the event. (Fair disclosure, I’ll likely be contributing to some of the content they are creating.)
  • @SNIAcloud will be a good SNIA Twitter to follow considering the first ever Cloud mini-Summit being held at SNW on Monday.
  • The Wikibon team is working on something pretty interesting once again. They are working to deliver once again on their Analyst 2.0 model by hosting a live ‘viral experience’ at the conference. To track the conversation they’re having with vendors and likely end users and other attendees, keep an eye on conversations using the #wikibon (as well as #SNW) hashtags.

So, cheers to another SNW and lets hope the social media buzz around the event avoids “Storage Smackdown” status from Byte & Switch.

Feel free to follow me around during the show as I’ll be posting live updates whenever something interesting comes my way…@dlarusso15.

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Ogilvy Public Relations Worldwide