There are 32% fewer articles being published by traditional technology publications today then there were just two years ago. How do I know? Well I don’t. Not for certain. But I think I have information that points to this conclusion.
A few weeks ago I was asked if there was some way to articulate the decline in traditional tech media beyond pointing to layoffs and examples of magazines folding or moving online. I thought about it for a while and came to the following conclusions:
With these points in mind I decided to count the number of articles in technology trade media from 2004-2008 featuring the most frequently used word in the English language: ‘the’.
I found that from 2006-2008 the number of articles decreased from 135757 to 92021, a decline of 32%. While not perfect, this seems to strongly indicate that there are 32% fewer articles being published by these outlets today then in 2006.
For more info, a fuller explanation and a look at some other words that seem to confirm this analysis, see Difference Engineering, a new blog I’ve started that will explore marketing and communications from a more objective lens.
Ogilvy MediaXchange: Pitching the Right Reporter