At a recent PRSA Tech Talk panel, New York Times technology writers Brad Stone, Claire Cain Miller and editor Damon Darlin had a chance to put on their psychic hats and discuss key technology trends for 2009. If anyone should know, (they do get >150 PR technology pitches per day!) it’s them.
Technology Trends in 2009
1. Proliferation of light-weight applications on social networks and smart phones has created a new wave of creativity from the developers community
2. Migration to cheaper or free substitutes in technology due to the current economic climate, e.g. the popularity of inexpensive netbooks and cloud services
3. New delivery mechanisms of movies to classic (cable) and new technology devices (digital)
4. Overlap of technology into health care and education – especially given the Obama administration’s strong focus on open access
5. Green technology will continue to gain exposure in 2009
6. The news appetite for new Web sites is down unless they are real-world revenue-generating Web sites
What do you think about these trends? Are they obvious? Ground-breaking? Let’s get your thoughts.
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Behind The Scenes: Ogilvy PR, Washington, D.C.