Comments on: What PR Pros Should Know - but Often Ignore http://www.techprnibbles.com/2009/01/what-pr-pros-should-know-and-often-ignore/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Wed, 22 May 2013 11:07:01 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Nicholas Ludlum http://www.techprnibbles.com/2009/01/what-pr-pros-should-know-and-often-ignore/comment-page-1/#comment-342 Nicholas Ludlum Tue, 03 Feb 2009 19:18:54 +0000 http://www.techprnibbles.com/?p=130#comment-342 Paul, Thanks for the comment. You're right, there is a lot of feedback from journalists but I think that examples such as this: http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html and this: http://www.crunchgear.com/2008/12/17/pr-and-the-fine-art-of-not-being-crazy/ are emblematic of a feedback loop that doesn't work. That's not to put the onus on journalists. The fact is that agencies should have a better mechanism in place for gathering, processing and reacting to feedback before it gets to this point. In this respect PR firms have failed. We can't dictate the behavior of all PR people but individual firms could probably make a better effort to deal with the problem. In any event, at some point some enterprising PR firms will figure out a way to excel at this and that point of differentiation could be extremely valuable. Paul,

Thanks for the comment. You’re right, there is a lot of feedback from journalists but I think that examples such as this:

http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html

and this:

http://www.crunchgear.com/2008/12/17/pr-and-the-fine-art-of-not-being-crazy/

are emblematic of a feedback loop that doesn’t work. That’s not to put the onus on journalists. The fact is that agencies should have a better mechanism in place for gathering, processing and reacting to feedback before it gets to this point. In this respect PR firms have failed. We can’t dictate the behavior of all PR people but individual firms could probably make a better effort to deal with the problem. In any event, at some point some enterprising PR firms will figure out a way to excel at this and that point of differentiation could be extremely valuable.

]]> By: Paul Davis http://www.techprnibbles.com/2009/01/what-pr-pros-should-know-and-often-ignore/comment-page-1/#comment-339 Paul Davis Sat, 31 Jan 2009 02:27:01 +0000 http://www.techprnibbles.com/?p=130#comment-339 I've never found any shortage of feedback from journalists and analysts during my years in PR. I think "reticent journalist" is an oxymoron -- particularly nowadays amid the blogosphere. Most media professionals I've met are very prescriptive about PR's perceived failings. It's just that you can't affect the behavior of every single person in a given profession. If that were possible, everyone would have ceased complaining about the media... I’ve never found any shortage of feedback from journalists and analysts during my years in PR. I think “reticent journalist” is an oxymoron — particularly nowadays amid the blogosphere. Most media professionals I’ve met are very prescriptive about PR’s perceived failings. It’s just that you can’t affect the behavior of every single person in a given profession. If that were possible, everyone would have ceased complaining about the media…

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