There’s never any shortage of articles on the troubles facing the newspaper industry, but the New Year has brought a handful of thought-provoking pieces that are well worth reading.
I can’t predict the future of media (and the PR industry) any better than anyone else, but I do think some answers can be found in these pieces. The articles also remind me of a recent conversation I had with a recently laid off tech journalist. He (I’ll leave him anonymous), believes PR firms will increasingly look like custom publishing houses. Given the trends and developments outlined in these (and other) articles, I tend to agree.
One final thought before the links: If Clay Shirky is right (see #3) and the last print pub left standing is Brides Magazine, what will we say to all those clients who insist on print coverage?
“End Times”, Michael Hirschorn, The Atlantic: http://www.theatlantic.com/doc/200901/new-york-times
“Why the New York Times Won’t Cease Printing”, Felix Salmon, Conde Nast Portfolio: http://www.portfolio.com/views/blogs/market-movers/2009/01/07/why-the-new-york-times-wont-cease-printing?tid=true
“The Shape of things to come”, Tom Teodorczuk/Clay Shirky, The Guardian: http://www.guardian.co.uk/media/2009/jan/05/clay-shirky-future-newspapers-digital-media
“Let’s Invent an iTunes for News”, David Carr, New York Times: http://www.nytimes.com/2009/01/12/business/media/12carr.html?em
“The Future of News”, Joel Mathis, Philadelphia Weekly: http://www.philadelphiaweekly.com/?inc=article&id=984&x=the-future-of-news&_c=news
“The New Journalism: Goosing the Grey Lady”, Emily Nussbaum, New York Magazine: http://nymag.com/news/features/all-new/53344/
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Behind The Scenes: Ogilvy PR, Washington, D.C.