360DigitalInfluence

Ogilvy Public Relations Worldwide
Nov 17

The Age of Mass Digital Consumption

I’m going to paint a bit of a picture and I’d like to see if you can determine the common thread between the following:

A typical day for me:

– Waking up to my ipod as an alarm clock

– Downloading and listening to podcasts on my commute

– Spordically checking blackberry while on the bus

– Scouring my Google Reader for news, alerts, trends

– Conducting daily business including conference calls, blogging (on TechPR Nibbles and a personal blog), Twitter-ing, e-mailing, etc.

– And, given the day, going onto Yelp, Facebook, Netvibes, LinkedIn, AIM, Google Chat, Twitter, etc. etc. etc.

The common thread? It’s all D.I.G.I.T.A.L

Which leads me to think about how much information we consume each day. We’ve all heard the statistics from way back when that noted how much our brains can process every day, hour, minute, etc. But can you imagine what that stat would look like now compared to two decades ago? We are, completely, totally immersed in digital consumption. Can we ever get too full?

I love having each of my days filled with technology. Yet, I’ll admit, there are some days I just want to come home and rest my eyes and not stare at a screen. (It is during these moments that I remember how nice it is to pick up a book and turn pages!) Nevertheless, I don’t think I’ve ever been so informed as I am now. Yes, as a member of Gen Y, I’ve grown up in a digital atmosphere of early adopters and trend-loving peers. But our world is accelerating at such a rapid pace, we Gen Y’ers are definitely not alone.

I consider a large part of my job to be consumption. Yes, I have a lot of producing to do, too. Don’t get me wrong- I love both parts. The Digital World, if you will, allows me to be immersed, 24/7 in news, opinions, reviews, trends, events and beyond and it’s done in a variety of outlets. Yes, I still love to read Real Simple & BusinessWeek when I’m on flights or sitting in a doctor’s office- you can’t beat the glossy pages, let’s be honest. Yet, it goes without saying that technology allows us to do our jobs better and to succeed. It allows us to reach for knowledge at a more rapid pace and to utilize it to the best of our ability.

Did I ever see myself working in Tech PR originally and loving all things digital? No. But it’s introduced me to a world beyond my normal interests because our clients are innovators and influencers. They inspire and they create. So, while some days we may feel too bombarded by digital devices, social media and the likes, when you take advantage of it- the consumption can truly be…delicious.

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