Comments on: Will Technology Weather the Financial Storm? http://www.techprnibbles.com/2008/10/will-technology-weather-the-financial-storm/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Sat, 25 May 2013 23:05:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Amy Ziari http://www.techprnibbles.com/2008/10/will-technology-weather-the-financial-storm/comment-page-1/#comment-332 Amy Ziari Wed, 31 Dec 2008 02:27:05 +0000 http://www.techprnibbles.com/?p=118#comment-332 Great post! I have been doing some research on this myself recently. It goes without saying that companies are going to be more frugal. Any new project will need to show immediate productivity/efficiency gains and/or that it will save a company money. Forrester has revised its previous predictions on IT spending after initially predicting in August a 6.1% growth in U.S. purchases of IT goods/services. It's now predicting that spending growth in 2009 will be just 1.6%, compared to 4.1% growth in 2008. That's huge. A nearly 4.5% reduction in their projections in just four months. Great post! I have been doing some research on this myself recently.

It goes without saying that companies are going to be more frugal. Any new project will need to show immediate productivity/efficiency gains and/or that it will save a company money.

Forrester has revised its previous predictions on IT spending after initially predicting in August a 6.1% growth in U.S. purchases of IT goods/services. It’s now predicting that spending growth in 2009 will be just 1.6%, compared to 4.1% growth in 2008.

That’s huge. A nearly 4.5% reduction in their projections in just four months.

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