http://www.techprnibbles.com/2008/10/metrics-and-measurement-the-holy-grail-of-pr/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Wed, 19 Jun 2013 12:33:35 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.techprnibbles.com/2008/10/metrics-and-measurement-the-holy-grail-of-pr/comment-page-1/#comment-317 Jim Tue, 18 Nov 2008 01:21:02 +0000 http://www.techprnibbles.com/?p=117#comment-317 So, what success measures do you track? Is PR a component of your CMO's dashboard through MarketingNPV? So, what success measures do you track? Is PR a component of your CMO’s dashboard through MarketingNPV?

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