Ogilvy Public Relations Worldwide
Oct 23

Metrics and Measurement? The Holy Grail of PR

Luca Penati

by Luca Penati
Category: Tech PR

In this Ogilvy PR video nibble, Genevieve Haldeman, Vice President of Corporate Communications at Symantec, speaks about how important metrics and measurement are in PR and how she uses them to make smart and strategic decisions on priorities and allocation of resources.

Ogilvy Public Relations Worldwide