Comments on: Media Industry in Crisis As Standards Decline - Blames PR http://www.techprnibbles.com/2008/09/media-industry-in-crisis-as-standards-decline-blames-pr/ * A nibble is half a computing byte. A Tech PR Nibble is an insight or idea that can lead to conversation, a big idea or influence for a brand. The shared thinking of the global Ogilvy PR technology practice community; dedicated to Technology and Beyond. Participants in our social media world. Thu, 20 Jun 2013 01:39:48 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Tony Sitathan http://www.techprnibbles.com/2008/09/media-industry-in-crisis-as-standards-decline-blames-pr/comment-page-1/#comment-322 Tony Sitathan Fri, 21 Nov 2008 18:39:35 +0000 http://www.techprnibbles.com/?p=110#comment-322 Whatever our impressions may be with the comments of our learned friend that journalism standards are declining the world over, there is always a flipside to the argument. Perhaps there is nothing newsworthy worth reporting anymore, perhaps the ink has dried when one talks about the same issues 365 days a year. Greed, corruption, crime, terrorism, poverty, fraud, racism, nepotism, etc were once considered flavour of the week issues. Now the public seems to be getting these ingredients fed to them on a daily basis. How much more can you talk about the same XYZ before your beer goes stale? There is no more froth left in the jug much less the keg. Any ideas whether we can approach these human interests stories in a different manner? Probably not. Unless if you rearrange the inverted pyramid that says that the least important thing is told in the beggining and you bury the lead inside the story so deep that the reader will probably read the same article 3 times before cathing the point. Or if the claim that PR makes these stories less interesting or less appealing, the blame should squarely fall on the journalist who probably needs an extra pint of dark bitter beer to flavour his report writing skills. What is needed is a breakthrough. Much like the recent discovery that Einsten's theory on relativity, E=MC2 can be proven. So until that major breakthrough comes, my guess is that we are going to be seeing much the same yesterday, today and tommorrow. So stop examining the banal things in life instead (cheer up!) when one should be facing the challenges while checking something that is all too important to give it a miss. Like How many ice bubbles makes up that frosty beer. Bottoms Up! Whatever our impressions may be with the comments of our learned friend that journalism standards are declining the world over, there is always a flipside to the argument. Perhaps there is nothing newsworthy worth reporting anymore, perhaps the ink has dried when one talks about the same issues 365 days a year. Greed, corruption, crime, terrorism, poverty, fraud, racism, nepotism, etc were once considered flavour of the week issues. Now the public seems to be getting these ingredients fed to them on a daily basis. How much more can you talk about the same XYZ before your beer goes stale? There is no more froth left in the jug much less the keg. Any ideas whether we can approach these human interests stories in a different manner? Probably not. Unless if you rearrange the inverted pyramid that says that the least important thing is told in the beggining and you bury the lead inside the story so deep that the reader will probably read the same article 3 times before cathing the point. Or if the claim that PR makes these stories less interesting or less appealing, the blame should squarely fall on the journalist who probably needs an extra pint of dark bitter beer to flavour his report writing skills. What is needed is a breakthrough. Much like the recent discovery that Einsten’s theory on relativity, E=MC2 can be proven. So until that major breakthrough comes, my guess is that we are going to be seeing much the same yesterday, today and tommorrow. So stop examining the banal things in life instead (cheer up!) when one should be facing the challenges while checking something that is all too important to give it a miss. Like How many ice bubbles makes up that frosty beer. Bottoms Up!

]]> By: Azwar Ghazali http://www.techprnibbles.com/2008/09/media-industry-in-crisis-as-standards-decline-blames-pr/comment-page-1/#comment-243 Azwar Ghazali Wed, 10 Sep 2008 05:07:56 +0000 http://www.techprnibbles.com/?p=110#comment-243 I think he's just whinging..a favourite English pasttime (no offence, my English friends! :-) ) There's always someone to blame, isnt it? I used to write myself. The trouble starts when Ad sales folks sit in during Editorial meetings, when Ad folks, or even the Publisher, can veto decisions made by editors. I'm not surprised if this happens everywhere in APAC, esp for technology publications. I had to make a decision - if i am going to write for money, then why should i remain in journalism? and here i am... The other element he didnt take into consideration is how readers today take information. Journalists change the way they write, to meet the needs of today's readers. The quality has "dropped" as he claims, all because people today dont need that high standard anymore. This of course does not include some APAC countries, where journalism often needs to "toe the national agenda". I think he’s just whinging..a favourite English pasttime (no offence, my English friends! :-) ) There’s always someone to blame, isnt it?

I used to write myself. The trouble starts when Ad sales folks sit in during Editorial meetings, when Ad folks, or even the Publisher, can veto decisions made by editors. I’m not surprised if this happens everywhere in APAC, esp for technology publications.

I had to make a decision - if i am going to write for money, then why should i remain in journalism? and here i am…

The other element he didnt take into consideration is how readers today take information. Journalists change the way they write, to meet the needs of today’s readers. The quality has “dropped” as he claims, all because people today dont need that high standard anymore.

This of course does not include some APAC countries, where journalism often needs to “toe the national agenda”.

]]> By: Amy Messenger http://www.techprnibbles.com/2008/09/media-industry-in-crisis-as-standards-decline-blames-pr/comment-page-1/#comment-242 Amy Messenger Wed, 10 Sep 2008 02:18:42 +0000 http://www.techprnibbles.com/?p=110#comment-242 Very interesting post. Your headlines are masterful. Very interesting post. Your headlines are masterful.

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